Trade Marketing Manager

Market Reach International Resources; Makati; On-site; PHP 1,842,751 - 2,764,127; Full time

Benefits offered by this job

Life Insurance

HMO

Job summary

Market Reach International Resources in Makati, Philippines is looking for a Trade Marketing Manager to develop and execute marketing strategies that enhance product visibility and drive sales. This role requires at least 5 years of experience in trade marketing, preferably within the FMCG sector. The successful candidate will collaborate closely with sales teams, leverage digital tools, and analyze market trends to inform strategy. A Bachelor's degree in business or marketing is essential for this position.

Qualifications

• 5 years of experience in trade marketing strategies, preferably in FMCG.
• Proven track record in brand presence expansion.
• Strong analytical and digital marketing skills required.

Responsibilities

• Develop and implement trade marketing strategies.
• Collaborate with sales teams to create promotional campaigns.
• Analyze market trends for innovation opportunities.
• Optimize product placements in distribution channels.
• Monitor performance of trade marketing initiatives.

Skills

Trade marketing strategy development

Analytical skills

Digital marketing tools proficiency

Communication skills

Project management

Education

Bachelor's degree in business administration or Marketing

Job description

On-site - Makati 5-10 Yrs Exp Bachelor Full-time

Job Description

The Trade Marketing Manager will develop and execute trade marketing strategies to enhance product visibility and drive sales across distribution channels. This role involves close collaboration with the sales team to create impactful promotional campaigns and optimize product placement. Strong analytical skills and digital expertise are essential to leverage online tools and platforms for effective marketing execution. You will be responsible for building and expanding the various brands offered by Market Reach International Resources Inc.

Government Mandated Benefits

Insurance Health & Wellness

Life Insurance, HMO

Job Responsibilities

• Develop and implement trade marketing strategies to increase brand visibility and drive sales growth.
• Collaborate with sales teams to create compelling promotional campaigns and ensure effective execution.
• Analyze market trends and consumer insights to identify opportunities for innovation and improvement.
• Optimize product placement in various distribution channels.
• Monitor and report on the performance of trade marketing initiatives, adjusting strategies as needed.
• Execute trade promotion planning, channel partner management, market analysis, brand activation, and sales support coordination activities.

Qualifications

• Education: Bachelor's degree in business administration, Marketing, or a related field.
• Minimum of 5 years of successful experience in developing and executing trade marketing strategies, preferably in the FMCG sector.
• A minimum of 3-5 years of trade marketing experience is required for this position.
• Proven track record of building and expanding brand presence.
• FMCG industry experience is mandatory for this position.
• Strong analytical skills and proficiency in digital marketing tools.
• Excellent communication and project management skills.