Trade Marketing Lead: Growth & Category Strategy

Mondelez International; Parañaque; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Mondelez International is seeking a Category Planning & Activation lead in the Philippines to guide trade marketing for annual category plans and drive profitable growth. You will analyze market dynamics, consumer insights by channel, and lead cross-functional reviews to optimize sales quotas and investments.

You will collaborate with multi-category teams to translate insights into category building blocks, promotions, pricing, and portfolio strategies, ensuring execution excellence at the point

Qualifications

• Category planning and delivering growth through category leadership.
• Ability to develop and deliver plans, measure results and make recommendations to achieve growth targets.
• Analytical skills and business acumen.

Responsibilities

• Leads the development of the trade marketing part of the category annual plans (contract process).
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions.
• Leads the business planning meeting where the sales quotas are built to accomplish annual plans.
• Suggests and influences investment in category building blocks according to category and channel need, accountable for execution at POS.
• Follows up the competition’s commercial activity to detect opportunities and threats for the brand.
• Provides channel point-of-sale information to multi-category teams to identify opportunities like innovations, promotions, pricing, etc.

Skills

Category planning

Growth strategy

Analytical skills

Business acumen

Stakeholder influencing

Channel knowledge

Job description

Mondelez International is seeking a Category Planning & Activation lead in the Philippines to guide trade marketing for annual category plans and drive profitable growth. You will analyze market dynamics, consumer insights by channel, and lead cross-functional reviews to optimize sales quotas and investments.

You will collaborate with multi-category teams to translate insights into category building blocks, promotions, pricing, and portfolio strategies, ensuring execution excellence at the point