Trade Marketing Activations Specialist

Benby Enterprises, Inc.; Quezon City; On-site; PHP 360,000 - 540,000; Full time

Job summary

Benby Enterprises, Inc. is seeking a Marketing Activations Executive to lead end-to-end trade activation programs, ensuring alignment with brand objectives and sales strategies.

The role involves creating promotional materials, coordinating with cross-functional teams, managing budgets, and analyzing performance to drive in-market success. The ideal candidate has 2–3 years of experience in activations or trade marketing, preferably in FMCG, with strong project coordination and stakeholder

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.
• 2–3 years of experience in activations, trade marketing, or related function.
• FMCG industry experience is preferred.
• Knowledge of trade promotions, account management, market dynamics, and budget management.
• Strong project coordination, analytical, communication, and stakeholder management skills.

Responsibilities

• Execute trade activation programs and promotional campaigns across channels in line with brand and sales objectives.
• Support development and adaptation of campaign materials (POSMs, displays, bundling materials, assets).
• Coordinate with Sales, Merchandising, Supply Chain, Procurement, and suppliers for timely program implementation.
• Prepare program costings and monitor budgets, spend actualization, and accruals.
• Track activation performance, generate reports, and conduct post-campaign evaluations.

Skills

Trade marketing

Campaign activation

Budget management

Stakeholder management

Analytical communication

Education

Bachelor's degree in Marketing or related field

Job description

Benby Enterprises, Inc. is seeking a Marketing Activations Executive to lead end-to-end trade activation programs, ensuring alignment with brand objectives and sales strategies.

The role involves creating promotional materials, coordinating with cross-functional teams, managing budgets, and analyzing performance to drive in-market success. The ideal candidate has 2–3 years of experience in activations or trade marketing, preferably in FMCG, with strong project coordination and stakeholder