Marketing Activations Executive

Benby Enterprises, Inc.; Quezon City; Vor Ort; PHP 360.000 - 540.000; Vollzeit

Zusammenfassung

Benby Enterprises, Inc. is seeking a Marketing Activations Executive to lead end-to-end trade activation programs, ensuring alignment with brand objectives and sales strategies.

The role involves creating promotional materials, coordinating with cross-functional teams, managing budgets, and analyzing performance to drive in-market success. The ideal candidate has 2–3 years of experience in activations or trade marketing, preferably in FMCG, with strong project coordination and stakeholder

Qualifikationen

• Bachelor's Degree in Marketing, Business Administration, or related field.
• 2–3 years of experience in activations, trade marketing, or related function.
• FMCG industry experience is preferred.
• Knowledge of trade promotions, account management, market dynamics, and budget management.
• Strong project coordination, analytical, communication, and stakeholder management skills.

Aufgaben

• Execute trade activation programs and promotional campaigns across channels in line with brand and sales objectives.
• Support development and adaptation of campaign materials (POSMs, displays, bundling materials, assets).
• Coordinate with Sales, Merchandising, Supply Chain, Procurement, and suppliers for timely program implementation.
• Prepare program costings and monitor budgets, spend actualization, and accruals.
• Track activation performance, generate reports, and conduct post-campaign evaluations.

Kenntnisse

Trade marketing

Campaign activation

Budget management

Stakeholder management

Analytical communication

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Job Summary:

The Marketing Activations Executive is responsible for the end-to-end execution of trade marketing and promotional programs, ensuring alignment with brand objectives and sales strategies. This role supports campaign activation through the development of promotional materials, coordination with cross-functional teams, budget management, and performance analysis to drive successful in-market execution.

Key Responsibilities:

• Execute trade activation programs and promotional campaigns across various channels in line with brand and sales objectives.

• Support the development and adaptation of campaign materials, including POSMs, tactical displays, bundling materials, and promotional assets.

• Coordinate with Sales, Merchandising, Supply Chain, Procurement, and external suppliers to ensure timely and effective program implementation.

• Prepare program costings and monitor trade marketing budgets, spend actualization, and accrual declarations.

• Track activation performance, generate reports, and conduct post-campaign evaluations to measure effectiveness against targets.

• Maintain and update channel and national activation calendars, ensuring on-time execution and stakeholder alignment.

• Build strong working relationships with internal stakeholders to drive collaboration and seamless program delivery.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or any related field.

• Minimum of 2-3 years of experience in Activations, Trade Marketing, or a related function.

• FMCG industry experience is preferred.

• Knowledge of trade promotions, account management, market dynamics, and budget management.

• Strong project coordination, analytical, communication, and stakeholder management skills.