Trade Marketing Specialist: In-Store Activations & Analytics

Karofi Group Joint Stock Company; Manila; On-site; PHP 334,800 - 502,200; Full time

Job summary

A leading retail company in Metro Manila is looking for a Trade Marketing Specialist to manage in-store activations and retail promotions. The candidate should have a Bachelor’s Degree and 2-3 years of experience in Trade Marketing or Retail Activation. Strong analytical and communication skills are essential, along with experience in translating brand campaigns into engaging retail experiences. The role includes coordinating promotions, conducting audits, and managing various marketing tools.

Qualifications

• 2-3 years experience in Trade Marketing, Retail Activation, or Channel Marketing.
• Strong ability to translate brand campaigns into retail storytelling and in-store experiences.
• Advanced analytical skills; able to interpret sales data and shopper insights.

Responsibilities

• Plan and execute in-store activations and retail promotions.
• Conduct regular merchandising audits to ensure branding accuracy.
• Develop channel-specific promotions and track effectiveness.

Skills

Retail Activation

Trade Marketing

Analytical Skills

Communication Skills

Project Management

Education

Bachelor’s Degree in Marketing, Business, Communications, or related course

Tools

Microsoft Office (Excel, PowerPoint, Word)

Google Sheets

Google Data Studio

Trello

Slack / Teams

Job description

A leading retail company in Metro Manila is looking for a Trade Marketing Specialist to manage in-store activations and retail promotions. The candidate should have a Bachelor’s Degree and 2-3 years of experience in Trade Marketing or Retail Activation. Strong analytical and communication skills are essential, along with experience in translating brand campaigns into engaging retail experiences. The role includes coordinating promotions, conducting audits, and managing various marketing tools.