TikTok Shop Growth & Operations Lead

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Hammerjack Pty Ltd in the Philippines seeks an experienced TikTok Shop Operations Lead to own the channel strategy, manage end-to-end sales funnel, and drive store operations, content, livestreams, and paid traffic.

You will lead multi-disciplinary teams to scale the business, hit aggressive GMV and profitability targets, and transform market insights into hero products and pricing strategies.

Qualifications

• 3+ years leading e-commerce operations, specifically on TikTok Shop or high-growth social platforms.
• Experience building brands from scratch and driving hit products on social media channels.
• Deep understanding of social commerce funnels, including livestreams and paid traffic alignment.
• Proficiency with e-commerce analytics, post-stream traffic analysis, and backend conversion tracking.
• Strong leadership to guide cross-functional teams (content creators, hosts, videographers, and media buyers).

Responsibilities

• Define and execute the overall TikTok Shop operating strategy.
• Translate brand positioning, target demographics, and revenue goals into actionable monthly and weekly operational plans.
• Oversee the full TikTok e-commerce ecosystem, including store operations, content creation, livestreaming, creator affiliate networks, and paid ad traffic.
• Take full accountability for GMV, conversion rates (CVR), and project profit margins.
• Analyze market trends and platform sales data to identify, select, and bundle hero products.
• Build hit-product plans, optimize inventory mix, and develop pricing strategies that maximize sales velocity and profit margins.
• Align and schedule both in-house live sessions and creator/affiliate livestream partnerships.
• Lead post-livestream review sessions analyzing traffic sources, funnel drop-offs, CTR, and conversion rates to optimize future broadcasts.

Skills

TikTok Shop experience

E-commerce operations

Leadership

Analytics

Job description

Hammerjack Pty Ltd in the Philippines seeks an experienced TikTok Shop Operations Lead to own the channel strategy, manage end-to-end sales funnel, and drive store operations, content, livestreams, and paid traffic.

You will lead multi-disciplinary teams to scale the business, hit aggressive GMV and profitability targets, and transform market insights into hero products and pricing strategies.