Strategic PR & Media Relations Lead

BDO Unibank; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

BDO Unibank, Inc. is seeking a high‑caliber public relations professional to develop and execute the organization's PR and media engagement strategy, strengthen corporate reputation, and safeguard the brand.

You will oversee media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working with senior leadership and the Institutional Media Relations Team to align communications with business objectives.

Qualifications

• Bachelor's degree in communications, public relations, journalism or related field.
• 5–8 years of experience in PR, corporate communications, journalism, media relations, or integrated communications.
• Proven ability to write press releases, speeches, and other materials.
• Willingness to work onsite and be assigned in Ortigas.

Responsibilities

• Develop and implement an annual public relations and media relations strategy aligned with business objectives.
• Prepare integrated communication plans for initiatives, campaigns, events, product launches, and milestones.
• Identify opportunities to generate positive media exposure and thought leadership.
• Build and maintain relationships with Media Relations Team and partner broadcasters and digital media.
• Serve as the organization's primary media contact and coordinate executive interviews and press activities.
• Oversee content development including press releases, speeches, Q&A documents, and corporate announcements.

Skills

Public relations

Corporate communications

Media relations

Writing

Crisis communications

Education

Bachelor's degree in Communications/PR/Journalism

Tools

Microsoft Office

Media databases

Job description

BDO Unibank, Inc. is seeking a high‑caliber public relations professional to develop and execute the organization's PR and media engagement strategy, strengthen corporate reputation, and safeguard the brand.

You will oversee media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working with senior leadership and the Institutional Media Relations Team to align communications with business objectives.