Digital PR Content Manager

BDO Unibank; Metro Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

BDO Unibank, Inc. is seeking a Lead Digital PR and Content Marketing professional to enhance brand visibility and online reputation. You will drive media relations, create SEO-friendly content, and collaborate with marketing and analytics teams to deliver measurable outcomes.

The role requires strong writing, interview skills, and experience in Digital PR and content strategy. Onsite work is in Makati, with the opportunity to shape the bank's digital narrative and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Journalism, or related field.
• Proven experience in Digital PR, Content Marketing, or Communications.
• Strong knowledge of SEO, content marketing, and digital analytics.
• Excellent communication and writing skills, with the ability to conduct interviews and engage with diverse audiences.
• Must be amenable to working onsite and be assigned to Makati.

Responsibilities

• Develop and execute Digital PR and content marketing strategies.
• Create and distribute engaging, SEO-optimized content across digital channels.
• Secure media coverage and backlink opportunities to improve search visibility.
• Collaborate with marketing and SEO teams on integrated campaigns.
• Monitor and report on campaign performance using digital analytics tools.
• Track and improve key metrics including website traffic, Share of Voice (SoV), media coverage, and audience engagement.

Skills

Digital PR

Content marketing

SEO

Digital analytics

Media relations

Education

Bachelor's degree in Marketing/Communications/PR/Journalism

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

Lead Digital PR and content marketing initiatives to enhance brand visibility, drive website traffic, and strengthen online reputation. The role combines media relations, content strategy, SEO, and digital analytics to deliver measurable business impact.

Key Responsibilities:

• Develop and execute Digital PR and content marketing strategies.
• Create and distribute engaging, SEO-optimized content across digital channels.
• Secure media coverage and backlink opportunities to improve search visibility.
• Collaborate with marketing and SEO teams on integrated campaigns.
• Monitor and report on campaign performance using digital analytics tools.
• Track and improve key metrics including website traffic, Share of Voice (SoV), media coverage, and audience engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, PR, Journalism, or related field.
• Proven experience in Digital PR, Content Marketing, or Communications.
• Strong knowledge of SEO, content marketing, and digital analytics.
• Excellent communication and writing skills, with the ability to conduct interviews and engage with diverse audiences.
• Must be amenable to working onsite and be assigned to Makati