PR and Media Manager

BDO Unibank; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

BDO Unibank, Inc. is seeking a high‑caliber public relations professional to develop and execute the organization's PR and media engagement strategy, strengthen corporate reputation, and safeguard the brand.

You will oversee media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working with senior leadership and the Institutional Media Relations Team to align communications with business objectives.

Qualifications

• Bachelor's degree in communications, public relations, journalism or related field.
• 5–8 years of experience in PR, corporate communications, journalism, media relations, or integrated communications.
• Proven ability to write press releases, speeches, and other materials.
• Willingness to work onsite and be assigned in Ortigas.

Responsibilities

• Develop and implement an annual public relations and media relations strategy aligned with business objectives.
• Prepare integrated communication plans for initiatives, campaigns, events, product launches, and milestones.
• Identify opportunities to generate positive media exposure and thought leadership.
• Build and maintain relationships with Media Relations Team and partner broadcasters and digital media.
• Serve as the organization's primary media contact and coordinate executive interviews and press activities.
• Oversee content development including press releases, speeches, Q&A documents, and corporate announcements.

Skills

Public relations

Corporate communications

Media relations

Writing

Crisis communications

Education

Bachelor's degree in Communications/PR/Journalism

Tools

Microsoft Office

Media databases

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

Responsible for developing and executing the organization's public relations and media engagement strategy to strengthen corporate reputation, enhance brand visibility, and build trust among stakeholders. The position serves as the primary liaison between the organization and the media, ensuring accurate, timely, and strategic communication while protecting and promoting the organization's image. The role oversees media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working closely with senior leadership and Institutional Media Relations Team to align communications with organizational objectives.

Key Responsibilities:

A. Strategic Communications

1. Develop and implement an annual public relations and media relations strategy aligned with the organization's business objectives.

2. Prepare integrated communication plans for initiatives, campaigns, events, product launches, and milestones.

3. Identify opportunities to generate positive media exposure and thought leadership.

B. Media Relations

1. Build, maintain and strengthen relationships with Media Relations Team and partner broadcasters and digital media.

2. Serve as the organization's primary media contact.

3. Prepare and distribute press releases, media advisories, statements, fact sheets, and press kits.

4. Organizes press conferences, media briefings, and interviews.

5. Coordinate executive interviews and speaking engagements.

C. Content Development

1. Write communication materials including:

• Press releases
• Executive speeches
• Presentation materials
• Talking points
• Q&A documents
• Media Statements
• Corporate announcements
• Corporate profiles

2.Ensure messaging remains consistent across all communications platforms.

Qualifications:

• Bachelor's Degree relevant to the role.
• At least 5-8 years' experience in public relations, corporate communications, journalism, media relations, or integrated communications.
• Demonstrated experience in: Writing press releases, new stories, feature articles, speeches, and communication materials, covering corporate or community events, managing media relations and coordinating press activities, developing communication campaigns and crisis communication and reputation management.
• Must be willing to work onsite and be assigned in Ortigas