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BDO Unibank, Inc. is seeking a senior communications professional to develop and execute the organization’s public relations and media engagement strategy to strengthen corporate reputation and trust among stakeholders.
You will serve as the primary liaison with media, oversee crisis communications, executive visibility, and stakeholder engagement, and work closely with the Institutional Media Relations Team and senior leadership to align communications with strategic objectives.
BDO Unibank, Inc. is the Philippines leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise We Find Ways, we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.
Responsible for developing and executing the organization's public relations and media engagement strategy to strengthen corporate reputation, enhance brand visibility, and build trust among stakeholders. The position serves as the primary liaison between the organization and the media, ensuring accurate, timely, and strategic communication while protecting and promoting the organization's image. The role oversees media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working closely with senior leadership and Institutional Media Relations Team to align communications with organizational objectives.
1. Develop and implement an annual public relations and media relations strategy aligned with the organization's business objectives.
2. Prepare integrated communication plans for initiatives, campaigns, events, product launches, and milestones.
3. Identify opportunities to generate positive media exposure and thought leadership.
1. Build, maintain and strengthen relationships with Media Relations Team and partner broadcasters and digital media.
2. Serve as the organization's primary media contact.
3. Prepare and distribute press releases, media advisories, statements, fact sheets, and press kits.
4. Organizes press conferences, media briefings, and interviews.
5. Coordinate executive interviews and speaking engagements.
1. Write communication materials including:
2.Ensure messaging remains consistent across all communications platforms.