Strategic Marketing Specialist: Brand & Campaigns

HRTX; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

HRTX is seeking a marketing professional in the Philippines to help develop and execute brand, content, and marketing strategies that align with business goals. You will work with senior leaders to turn strategy into actionable campaigns and ensure consistency in brand voice and visuals across channels.

The role requires 3–4 years of related experience, strong analytical skills, and comfort with AI tools for ideation and analytics.

Qualifications

• 3–4 years of experience in brand strategy, marketing, content strategy, or a related role.
• Foundational understanding of brand positioning, content planning, and integrated marketing campaigns.
• Experience working with digital marketing and social media platforms.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Comfortable using AI tools for content ideation, analytics, or workflow support.
• Strong communication and collaboration skills.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Curious, proactive, and eager to grow in a strategic marketing career.

Responsibilities

• Support the development and execution of brand, marketing, and content strategies aligned with business objectives.
• Collaborate closely with senior marketing and content leaders to translate strategy into actionable campaigns and content plans.
• Contribute to brand positioning, messaging frameworks, and campaign concepts across digital and marketing channels.
• Assist in guiding content direction to ensure consistency in tone, visuals, and overall brand identity.
• Provide strategic input during campaign planning, brainstorming, and review sessions.
• Help ensure brand consistency across digital platforms, social media, campaigns, and customer-facing materials.
• Review marketing and content outputs and provide thoughtful feedback aligned with brand and campaign goals.
• Monitor campaign performance, analyze basic data and insights, and recommend optimizations to improve effectiveness.
• Stay informed on emerging marketing, branding, and consumer trends, including the use of AI-driven tools for planning, ideation, and analytics.
• Utilize modern marketing and AI tools to improve workflow efficiency, creativity, and decision-making.
• Work cross-functionally with internal teams and external partners to support integrated marketing initiatives.

Skills

Brand strategy

Marketing

Content strategy

Campaign analysis

AI tools usage

Communication

Cross-functional collaboration

Job description

HRTX is seeking a marketing professional in the Philippines to help develop and execute brand, content, and marketing strategies that align with business goals. You will work with senior leaders to turn strategy into actionable campaigns and ensure consistency in brand voice and visuals across channels.

The role requires 3–4 years of related experience, strong analytical skills, and comfort with AI tools for ideation and analytics.