Strategic Marketing Lead | Content & AI-Driven Growth

HRTX; Makati; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

HRTX in the Makati area seeks a Senior Marketing Lead to shape and execute integrated marketing and content strategies. You will oversee a small team, mentor through feedback, and ensure brand consistency across digital channels.

You will stay ahead of trends, leverage AI tools for content creation and analytics, and collaborate with the Content Lead to drive measurable business results.

Qualifications

• Minimum of 6 years in marketing strategy or senior role.
• Proven leadership of creative/content teams.
• Strong background in content strategy and integrated campaigns.
• Excellent communication and interpersonal skills.
• Ability to mentor younger professionals with emotional intelligence.
• Open to using AI tools for content creation and analytics.

Responsibilities

• Develop, implement, and oversee marketing and content strategies aligned with business objectives.
• Co-manage content direction and execution with the Content Lead.
• Lead, supervise, and mentor a small marketing team.
• Provide clear, constructive feedback fostering growth.
• Demonstrate emotional intelligence in managing diverse personalities.
• Guide the Marketing Assistant in task execution and development.
• Ensure brand consistency across digital channels and campaigns.
• Review and approve outputs to maintain quality and brand standards.
• Monitor campaign performance, analyze data, and recommend improvements.
• Encourage collaboration, creativity, and accountability within the team.
• Stay informed on marketing trends, platforms, and AI-driven tools.
• Utilize modern marketing tools to boost efficiency and decision-making.

Skills

Marketing strategy

Brand marketing

Team leadership

Content strategy

Digital marketing

Campaign planning

Feedback and coaching

Emotional intelligence

AI tools adoption

Communication skills

Education

Bachelor's degree in Marketing

Tools

AI content tools

Analytics tools

Job description

HRTX in the Makati area seeks a Senior Marketing Lead to shape and execute integrated marketing and content strategies. You will oversee a small team, mentor through feedback, and ensure brand consistency across digital channels.

You will stay ahead of trends, leverage AI tools for content creation and analytics, and collaborate with the Content Lead to drive measurable business results.