Brand Manager — Retail Growth & Campaigns (Makati Onsite)

HRTX; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

HRTX in Makati is seeking a Brand Manager to drive brand growth by shaping strategies, campaigns, and retail initiatives. You will manage end-to-end brand performance from product lifecycle to digital marketing and in-store execution.

The role requires strong analytical, creative, and leadership skills to lead cross-functional teams and deliver integrated marketing plans that strengthen brand awareness and customer loyalty.

Qualifications

• Minimum of 5 years of experience as a Brand Manager, 7 years for Sr.Brand Manager, preferably in retail.
• Proficient in MS Office Applications and social media platforms.
• Strong oral/written communication and interpersonal skills.
• Organized, detail-oriented, and accurate.
• Proven leadership in managing cross-functional teams and executing initiatives successfully.

Responsibilities

• Brand Strategy: Develop and implement brand strategies aligned with company vision.
• Market research: Conduct market research and competitor analysis to identify trends and opportunities.
• Brand identity: Maintain brand identity through guidelines, messaging, and visual assets.
• Localization: Translate principals direction into localized brand objectives and strategies.
• Product Management: Oversee product lifecycle, from concept to post-launch.
• Collaboration: Collaborate with merchandising on product assortments and pricing strategies.
• Promotions: Manage promotions, pricing, and inventory for profitability.
• Analytics: Analyze product performance and recommend improvements.
• Marketing & Promotions: Lead integrated marketing campaigns (digital, social, PR, in-store).
• Social media: Manage social media presence and engagement.
• Content: Create compelling content and campaigns with marketing teams.
• Performance: Track and optimize campaign performance to strengthen brand awareness and loyalty.
• Retail Operations: Ensure brand consistency across all distribution channels.
• Visual merchandising: Implement and monitor visual merchandising standards.
• Store performance: Review store performance and identify areas for growth.
• Sales training: Train and motivate sales teams for excellent customer experience.

Skills

MS Office Applications

Social media platforms

Communication skills

Job description

HRTX in Makati is seeking a Brand Manager to drive brand growth by shaping strategies, campaigns, and retail initiatives. You will manage end-to-end brand performance from product lifecycle to digital marketing and in-store execution.

The role requires strong analytical, creative, and leadership skills to lead cross-functional teams and deliver integrated marketing plans that strengthen brand awareness and customer loyalty.