Senior Content Lead: Data-Driven Strategy & Growth

HRTX; Makati; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

HRTX in Makati, Philippines, is seeking a Senior Content Lead to oversee the creation, strategy, and optimization of content across multimedia platforms. The role blends creativity with data-driven insights and requires collaboration with the Senior Marketing Strategist and creative teams to deliver high-impact campaigns.

The ideal candidate has 6+ years in content leadership, a strong portfolio, and proficiency in AI tools, analytics, and content software.

Qualifications

• Bachelor’s degree in Communications, Marketing, Multimedia, or related field.
• Minimum 6 years of experience in content creation or leadership roles.
• Strong portfolio showcasing storytelling, multimedia content, and campaign success.
• Analytical mindset with experience using data and insights to inform content strategy.
• Proficiency in AI tools, analytics platforms, and content creation software.

Responsibilities

• Lead end-to-end content strategy across social media, campaigns, video, and multimedia platforms.
• Ensure consistent brand messaging, voice, and storytelling across channels.
• Use market research, competitive intelligence, and campaign analytics to guide content creation and strategy.
• Collaborate with creative and marketing teams to align content with business objectives.
• Identify trends, audience insights, and growth opportunities to improve engagement and ROI.
• Mentor and guide junior content team members, providing constructive feedback to elevate quality.
• Develop editorial calendars, production workflows, and content planning processes.
• Leverage AI tools and modern software to automate reporting, analyze campaign performance, and optimize content strategy.
• Maintain strict accuracy and confidentiality when handling sensitive data and performance reports.

Skills

Content strategy

Leadership

Analytical mindset

AI tools

Campaign analytics

Brand storytelling

Communication

Project management

Education

Bachelor's degree in Communications, Marketing, Multimedia, or related field

Tools

AI tools

Analytics platforms

Content creation software

Job description

HRTX in Makati, Philippines, is seeking a Senior Content Lead to oversee the creation, strategy, and optimization of content across multimedia platforms. The role blends creativity with data-driven insights and requires collaboration with the Senior Marketing Strategist and creative teams to deliver high-impact campaigns.

The ideal candidate has 6+ years in content leadership, a strong portfolio, and proficiency in AI tools, analytics, and content software.