Strategic Market Planner (Bisaya-Speaking)

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 446,000 - 670,000; Full time

Job summary

McDonald’s Philippines (Golden Arches Development Corporation) seeks a Market Analyst to support Visayas and Mindanao regions. You will conduct market potential analyses, segmentation, and site/gap evaluations to guide expansion strategies and optimize growth opportunities.

Collaborating with cross‑functional teams, you will translate data into actionable insights, drive strategy alignment, and enable profitable expansion in a fast‑paced retail environment.

Qualifications

• Bachelor’s degree in Business Management, Economics, or related field.
• At least 1 year of work experience in business development, strategic planning, or market research.

Responsibilities

• Analyze market potential in Visayas and Mindanao using internal and external data.
• Perform market segmentation to identify mini-markets and growth opportunities.
• Evaluate site and trade area gaps; propose actions for expansion and resource allocation.
• Conduct post‑analysis to assess performance and refine strategies.

Skills

Bisaya

MS Office

Excel

PowerPoint

Analytical thinking

Communication

Presentation

Problem solving

Field work

Education

Bachelor’s degree in Business Management

Economics

Tools

MS Office

Job description

About the job

McDonald’s is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

What you will do:

This role will handle the Visayas and Mindanao regions and will be responsible for the following:

• Market Potential Analysis: Analyze and validate the potential of provinces using internal and external data to support network growth and expansion strategies.
• Market Segmentation: Identify and define mini‑markets within provinces using market planning principles to drive targeted and sustainable growth.
• Site and Gap Identification: Evaluate trade area gaps and recommend actions for site selection, pipeline development, and resource allocation.
• Post‑Analysis & Insights: Conduct regular post‑analyses to assess performance, refine strategies, and enable continuous improvement across markets.
• Strategy Alignment: Collaborate with cross‑functional teams to align market plans with national business objectives and ensure profitable expansion.

Application Process:

Initial interview, Business case assessment, Hiring manager interview

What we are looking for:

• Candidates fluent in Bisaya
• Bachelor’s degree in Business Management, Economics, or related field
• With at least one year of work experience in business development, strategic planning, or market research within any of the following: trade marketing, real estate planning, asset management, development strategy, data & analytics
• With proven advanced analytical and business skills
• With strong communication, presentation, and problem-solving skills
• Proficient in MS Office, particularly MS Excel and MS PowerPoint
• Willingness to engage in extensive field work

Who you will work with:

Be part of a highly reliable team that enables translation of right thinking into right actions through the use of data, technology and field knowledge!