Strategic Market Planner

McDonald's Philippines (Golden Arches Development Corporation); Makati; In loco; PHP 350.000 - 550.000; Tempo pieno

Descrizione del lavoro

McDonald’s Philippines is seeking a Market Analyst to support growth across regions. You will analyze provinces' potential, segment markets, identify site gaps, and provide insights to improve expansion strategies.

The role requires a degree in business or economics, at least one year in business development or market research, strong analytical and presentation skills, and proficiency in Excel and PowerPoint. Willing to conduct extensive field work.

Competenze

• Bachelor’s degree in Business Management, Economics, or related field.
• At least 1 year of work experience in business development, strategic planning, or market research in related areas.
• Advanced analytical, business, and communication skills; strong presentation ability.

Mansioni

• Market Potential Analysis: analyze provinces to support growth.
• Market Segmentation: define mini-markets within provinces.
• Site and Gap Identification: evaluate trade area gaps for site selection.
• Post-Analysis & Insights: assess performance and enable improvements.
• Strategy Alignment: collaborate with teams to align market plans with objectives.

Conoscenze

MS Excel

MS PowerPoint

MS Office

Communication

Analytical skills

Formazione

Bachelor's degree

Descrizione del lavoro

McDonald’s is the largest fast‑food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high‑caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

About the job

What you will do:

• Market Potential Analysis: Analyze and validate the potential of provinces using internal and external data to support network growth and expansion strategies.
• Market Segmentation: Identify and define mini‑markets within provinces using market planning principles to drive targeted and sustainable growth.
• Site and Gap Identification: Evaluate trade area gaps and recommend actions for site selection, pipeline development, and resource allocation.
• Post‑Analysis & Insights: Conduct regular post‑analyses to assess performance, refine strategies, and enable continuous improvement across markets.
• Strategy Alignment: Collaborate with cross‑functional teams to align market plans with national business objectives and ensure profitable expansion.

Application Process: Initial interview, Business case assessment, Hiring manager interview

What we are looking for:

• Bachelor’s degree in Business Management, Economics, or related field
• With at least one year of work experience in business development, strategic planning, or market research within any of the following: trade marketing, real estate planning, asset management, development strategy, data & analytics
• With proven advanced analytical and business skills
• With strong communication, presentation, and problem‑solving skills
• Proficient in MS Office, particularly MS Excel and MS PowerPoint
• Willingness to engage in extensive field work

Who you will work with:

Be part of a highly reliable team that enables translation of right thinking into right actions through the use of data, technology and field knowledge!