Omnichannel Marketing Head

McDonald's Philippines (Golden Arches Development Corporation); Makati; In loco; PHP 6.000.000 - 12.000.000; Tempo pieno

Descrizione del lavoro

McDonald’s Philippines (Golden Arches Development Corporation) is seeking a seasoned leader to drive omnichannel growth, digital commerce expansion, and overall commercial performance. The role partners with senior leaders across Marketing, Operations, Digital, Technology, Finance, and Insights to deliver scalable growth and strategic initiatives.

The successful candidate will have a minimum of 10 years in Marketing, Omnichannel, or related fields, with a proven record of leading

Competenze

• Bachelor’s degree in Marketing, Business, Communications, Economics, or related field; MBA is an advantage.
• At least 10 years of leadership experience in Marketing, Omnichannel, Digital, E-Commerce, CRM, Retail, or Commercial functions.
• Proven track record in driving business growth, digital transformation, customer acquisition, and commercial performance.
• Strong experience leading cross-functional initiatives and influencing senior stakeholders.
• Data-driven leader with expertise in growth strategy, customer insights, and performance management.
• Excellent leadership, communication, and stakeholder management skills.
• Experience in QSR, retail, consumer goods, or e-commerce industries is highly preferred.

Mansioni

• Lead omnichannel growth strategies and align across digital and physical touchpoints.
• Own performance of commercial channels to optimize revenue and ROI.
• Accelerate digital commerce adoption and expand channel contribution.
• Shape media and customer growth strategies to maximize impact and efficiency of marketing investments.
• Champion innovation, technology enablement, and future-ready capabilities.
• Lead teams and partner with senior leaders and external partners to deliver growth initiatives.

Conoscenze

Leadership

Omnichannel

Growth strategy

Cross-functional leadership

Digital & E-commerce

Data-driven

Stakeholder management

Marketing

Formazione

Bachelor's degree

MBA (advantage)

Descrizione del lavoro

McDonald’s is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

What you will do:

• Omnichannel Growth Strategy: Leads the company's omnichannel growth agenda by developing and executing strategies that drive sales, customer acquisition, engagement, retention, and long-term business growth across digital and physical customer touchpoints.
• Commercial Performance & Profitability: Owns the performance of key commercial channels, leveraging customer, sales, and market insights to optimize revenue, profitability, customer journeys, and return on investment.
• Digital Commerce & Channel Growth: Accelerates digital commerce adoption and expand channel contribution through innovative growth initiatives, strategic partnerships, and scalable customer engagement programs.
• Media & Customer Growth: Shapes media and customer growth strategies to maximize business impact, improve customer reach and acquisition, and enhance the effectiveness of marketing investments through data-driven decision-making.
• Innovation & Business Transformation: Champions innovation, technology enablement, and future-ready capabilities that strengthen customer experience, improve channel performance, and unlock new growth opportunities.
• Executive Leadership & Strategic Partnerships: Leads teams and foster strong partnerships across business functions, agencies, technology providers, and external partners to successfully deliver growth initiatives and strategic objectives.

What we are looking for:

• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field; MBA is an advantage.
• At least 10 years of leadership experience in Marketing, Omnichannel, Digital, E-Commerce, CRM, Retail, or Commercial functions.
• Proven track record in driving business growth, digital transformation, customer acquisition, and commercial performance.
• Strong experience leading cross-functional initiatives and influencing senior stakeholders.
• Data-driven leader with expertise in growth strategy, customer insights, and performance management.
• Excellent leadership, communication, and stakeholder management skills.
• Experience in QSR, retail, consumer goods, or e-commerce industries is highly preferred.

Who you will work with:

Partner with senior leaders and cross-functional teams across Marketing, Operations, Digital, Technology, Finance, Insights, and external partners to drive customer growth, optimize commercial performance, and shape the future of the organization’s omnichannel business.