Market Expansion & Insights Strategist

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 350,000 - 550,000; Full time

Job summary

McDonald’s Philippines is seeking a Market Analyst to support growth across regions. You will analyze provinces' potential, segment markets, identify site gaps, and provide insights to improve expansion strategies.

The role requires a degree in business or economics, at least one year in business development or market research, strong analytical and presentation skills, and proficiency in Excel and PowerPoint. Willing to conduct extensive field work.

Qualifications

• Bachelor’s degree in Business Management, Economics, or related field.
• At least 1 year of work experience in business development, strategic planning, or market research in related areas.
• Advanced analytical, business, and communication skills; strong presentation ability.

Responsibilities

• Market Potential Analysis: analyze provinces to support growth.
• Market Segmentation: define mini-markets within provinces.
• Site and Gap Identification: evaluate trade area gaps for site selection.
• Post-Analysis & Insights: assess performance and enable improvements.
• Strategy Alignment: collaborate with teams to align market plans with objectives.

Skills

MS Excel

MS PowerPoint

MS Office

Communication

Analytical skills

Education

Bachelor's degree

Job description

McDonald’s Philippines is seeking a Market Analyst to support growth across regions. You will analyze provinces' potential, segment markets, identify site gaps, and provide insights to improve expansion strategies.

The role requires a degree in business or economics, at least one year in business development or market research, strong analytical and presentation skills, and proficiency in Excel and PowerPoint. Willing to conduct extensive field work.