Strategic Key Accounts Lead — FMCG Growth

Perfetti Van Melle Group; Taguig; On-site; PHP 540,000 - 900,000; Full time

Job summary

Perfetti Van Melle Group Philippines is seeking a Key Accounts Manager to drive net sales and brand-aligned growth across priority retailers. The role requires building strategic customer partnerships, leading quarterly business reviews, and implementing annual Joint Business Plans.

You will champion in-store execution, category management, and a rigorous ROI mindset. You will collaborate with cross-functional teams to optimize product assortments, distribution speed, and promotions, ensuring

Qualifications

• Bachelor's degree in Business Administration, Marketing or similar course.
• 1-2yrs FMCG selling experience.
• Promotional Effectiveness.
• Field Execution.
• Customer Negotiation.
• Business & Financial Analysis.

Responsibilities

• Deliver net sales and Cost to sales objectives.
• Bridge execution gaps and opportunities versus Brand/Channel benchmark.
• Strengthen merchandiser execution via cascade of Brand/Channel tactics and store checks.
• Present quarterly Business Reviews with key decision makers and stakeholders.
• Implement annual Joint Business Planning for identified customers.
• Develop 3-year strategic customer plans aligned with Brand and Channel strategies.
• Implement Category Management with identified customers.
• Ensure ROI mindset via Post-Promotion Evaluation.
• Enforce Terms and Conditions compliance by customers.
• Ensure Product Assortment and Placement strategy in assigned customers.
• Ensure speed of distribution of NPD and Promotion.
• Ensure V&D deployment in profitable stores aligned with brand and channel strategy.
• Determine the ideal Merchandising mix across the trade.

Skills

Promotional Effectiveness

Field Execution

Customer Negotiation

Business & Financial Analysis

Education

Bachelor's degree in Business Administration, Marketing or similar course

Job description

Perfetti Van Melle Group Philippines is seeking a Key Accounts Manager to drive net sales and brand-aligned growth across priority retailers. The role requires building strategic customer partnerships, leading quarterly business reviews, and implementing annual Joint Business Plans.

You will champion in-store execution, category management, and a rigorous ROI mindset. You will collaborate with cross-functional teams to optimize product assortments, distribution speed, and promotions, ensuring