Strategic Digital Marketing VA | Email & SMS Growth

Tavor Perry; Pagadian; Remote; PHP 480,000 - 800,000; Full time

Job summary

Tavor Perry is seeking a Marketing Strategist to lead email and SMS campaigns for a growing health and wellness practice. You will segment a 4,000+ contact list, design reactivation campaigns, and guide strategy with the owner.

This role emphasizes strategy, copywriting, and execution in GoHighLevel. You should be a strong digital marketer with experience in nurture programs, content calendars, and data-driven decision making, capable of working remotely and coordinating with leadership to drive

Qualifications

• Proven digital marketer skilled in planning and executing email and SMS campaigns beyond setup
• Experience segmenting lists by past behavior and engagement
• Track record with reactivation or win-back campaigns
• Excellent English copywriting for email/SMS
• Experience planning ongoing nurture programs and content calendars

Responsibilities

• Segment our database of 4,000+ contacts by past interaction and engagement
• Develop reactivation strategies to bring inactive clients and unconverted leads back for appointments
• Advise owner on campaign strategy including messaging, timing, frequency, and sequence
• Plan and produce regular email and SMS communications to build long-term awareness
• Write campaign copy with owner input and final approvals
• Execute and schedule campaigns in GoHighLevel
• Recommend and build funnels or landing pages in GoHighLevel to improve results
• Repurpose a library of 100+ educational videos into email content
• Track campaign performance and refine strategy based on results
• Bring fresh ideas to grow bookings through owned channels and reduce paid ads reliance

Skills

Email marketing

SMS marketing

Campaign segmentation

Reactivation campaigns

Copywriting

Data analysis

Remote work

Communication

Tools

GoHighLevel

Job description

Tavor Perry is seeking a Marketing Strategist to lead email and SMS campaigns for a growing health and wellness practice. You will segment a 4,000+ contact list, design reactivation campaigns, and guide strategy with the owner.

This role emphasizes strategy, copywriting, and execution in GoHighLevel. You should be a strong digital marketer with experience in nurture programs, content calendars, and data-driven decision making, capable of working remotely and coordinating with leadership to drive