Strategic Email & SMS Marketing Lead (GoHighLevel)

Tavor Perry; Naga; Presencial; PHP 400.000 - 650.000; Jornada completa

Descripción de la vacante

Health & Wellness Practice in the Philippines seeks a Marketing Strategist to lead email and SMS marketing using GoHighLevel. You will segment a 4,000+ contact list, design reactivation campaigns, and plan regular communications to keep the practice top of mind.

Strategy comes first in this role, with copywriting and execution owned end-to-end. You will advise on messaging, timing, and sequences, build campaigns, and track performance to inform further actions.

Formación

• Proven experience as a digital marketer planning and running email and SMS campaigns.
• Strong skills in segmenting customer lists by past behavior and engagement.
• Demonstrated experience with reactivation or win-back campaigns.
• Excellent English copywriting skills for email and SMS.
• Experience planning ongoing nurture programs and newsletter content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Able to clearly explain the reasoning behind strategic recommendations.
• Comfortable analyzing campaign results and using data to guide decisions.
• Attentive, dependable, and comfortable owning your work end to end.
• Strong communication skills

Responsabilidades

• Split our contact list into segments based on past interaction and leads who never booked.
• Create reactivation strategies to bring inactive clients and unconverted leads back for appointments.
• Guide the owner on strategy, messaging, timing, frequency, and sequence.
• Plan and produce regular email and SMS communications to build awareness.
• Write campaign copy alongside the owner, with input and final approval.
• Build out and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages in GoHighLevel to lift results.
• Turn a library of 100+ educational videos into email content.
• Track campaign performance and adjust strategy based on results.
• Offer fresh ideas to grow bookings through owned channels.

Conocimientos

Digital marketing

Email marketing

SMS marketing

Segmentation

Campaign planning

Copywriting

Data analysis

End-to-end ownership

Communication

Herramientas

GoHighLevel

Descripción del empleo

Health & Wellness Practice in the Philippines seeks a Marketing Strategist to lead email and SMS marketing using GoHighLevel. You will segment a 4,000+ contact list, design reactivation campaigns, and plan regular communications to keep the practice top of mind.

Strategy comes first in this role, with copywriting and execution owned end-to-end. You will advise on messaging, timing, and sequences, build campaigns, and track performance to inform further actions.