Growth-Focused Digital Marketing Strategist — Email & SMS

vamasters, Inc.; Malaybalay; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

vamasters, Inc. is seeking a Marketing Strategist with GoHighLevel expertise to lead email and SMS marketing for a growing health and wellness practice in the Philippines. You will segment a 4,000+ contact list, design reactivation campaigns, and plan regular communications that keep us top of mind.

Strategy comes first, as you write campaigns and then execute them in GoHighLevel. You will advise on messaging, timing, and sequencing, build funnels or landing pages, and repurpose a video library

Formación

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, not just technical setup.
• Strong skills in segmenting customer lists by past behavior and engagement.
• Demonstrated experience with reactivation or win-back campaigns.
• Excellent English copywriting skills for email and SMS.
• Experience planning ongoing nurture programs and newsletter content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Able to clearly explain the reasoning behind strategic recommendations.
• Comfortable analyzing campaign results and using data to guide decisions.
• Diligent, precise, and able to operate independently.
• Strong communication skills.

Responsabilidades

• Segment our database of 4,000+ contacts by past interaction with the business, such as visit history, recent activity, and leads who never booked.
• Develop reactivation strategies that bring inactive clients and unconverted leads back for appointments.
• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence.
• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind.
• Write campaign copy in collaboration with the owner, who gives input and final approval.
• Execute and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages in GoHighLevel wherever they would improve results.
• Repurpose an existing library of 100+ educational videos into email content.
• Track campaign performance, including opens, replies, and bookings, and refine the strategy based on results.
• Bring fresh ideas to grow bookings through owned channels and reduce reliance on paid ads.

Conocimientos

GoHighLevel

Email marketing

SMS marketing

Segmentation

Campaign strategy

Copywriting

Data analysis

Independent work

Communication

Herramientas

GoHighLevel

Descripción del empleo

vamasters, Inc. is seeking a Marketing Strategist with GoHighLevel expertise to lead email and SMS marketing for a growing health and wellness practice in the Philippines. You will segment a 4,000+ contact list, design reactivation campaigns, and plan regular communications that keep us top of mind.

Strategy comes first, as you write campaigns and then execute them in GoHighLevel. You will advise on messaging, timing, and sequencing, build funnels or landing pages, and repurpose a video library