Marketing Strategist: Email & SMS for Wellness

vamasters, Inc.; Philippines; Sur place; PHP 500 000 - 750 000; Plein temps

Résumé du poste

vamasters, Inc. is seeking a Marketing Strategist who specializes in GoHighLevel to lead email and SMS marketing for a growing health and wellness practice. You will segment our 4,000+ contacts by past interaction, design reactivation campaigns, and plan regular communications to keep us top of mind.

This is a strategy-first role: advise on what to send and when, write campaigns, and then execute them in GoHighLevel, including funnels and landing pages where they improve results.

Qualifications

• Proven experience as a digital marketer planning and running email and SMS marketing strategy.
• Strong skills in segmenting customer lists based on past behavior and engagement.
• Demonstrated experience with reactivation or win-back campaigns.
• Excellent English copywriting skills for email and SMS.
• Experience planning ongoing nurture programs and newsletter content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Able to clearly explain the reasoning behind strategic recommendations.
• Comfortable analyzing campaign results and using data to guide decisions.
• Conscientious, accurate, and able to manage your own workload.
• Strong communication skills.

Responsabilités

• Segment our database of 4,000+ contacts based on past interaction with the business, such as visit history, recent activity, and leads who never booked.
• Develop reactivation strategies that bring inactive clients and unconverted leads back for appointments.
• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence.
• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind.
• Write campaign copy in collaboration with the owner, who provides input and final approval.
• Execute and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages in GoHighLevel where they would improve results.
• Repurpose an existing library of 100+ educational videos into email content.
• Track campaign performance, including opens, replies, and bookings, and refine the strategy based on results.
• Bring fresh ideas to grow bookings through owned channels and reduce reliance on paid ads.

Connaissances

Email marketing

SMS marketing

Campaign planning

Copywriting

Data analysis

GoHighLevel knowledge

Strategic thinking

Project management

Outils

GoHighLevel

Description du poste

vamasters, Inc. is seeking a Marketing Strategist who specializes in GoHighLevel to lead email and SMS marketing for a growing health and wellness practice. You will segment our 4,000+ contacts by past interaction, design reactivation campaigns, and plan regular communications to keep us top of mind.

This is a strategy-first role: advise on what to send and when, write campaigns, and then execute them in GoHighLevel, including funnels and landing pages where they improve results.