Marketing Analytics Lead for Data-Driven Campaigns

Visa; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Visa is seeking a Marketing Analyst based in Makati, Philippines, to support business and marketing objectives through client and market planning, campaigns, and measurement. The role partners with financial institutions, merchants, fintechs, and government stakeholders to advance economic inclusion and drive marketing success.

All roles require digital fluency and the ability to leverage data and analytics to inform decisions and measure marketing effectiveness, including emerging AI tools.

Qualifications

• 2+ years of work experience with a Bachelor's or advanced degree.
• Experience in media and marketing analytics.
• Experience in developing and implementing marketing plans.
• Experience in campaign execution and measurement.
• Experience in data analysis and reporting.
• Experience in collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing plans with stakeholders.
• Execute campaigns and programs, including promotions and digital marketing.
• Utilize data and insights to measure effectiveness and drive decisions.
• Conduct analyses to support strategic planning and marketing plan development.
• Identify consumer insights through data analysis and understanding programs.
• Ensure compliance with processes, controls, and brand standards.
• Manage marketing budgets and reporting.
• Collaborate with cross-functional teams to ensure data consistency and integrity.
• Design and update dashboards communicating key KPIs and outcomes.

Skills

Marketing analytics

Marketing plans

Campaign execution

Data analysis

Cross-functional collaboration

Education

Bachelor's degree or higher

Advanced degree (MBA/JD/MD/PhD)

Job description

Visa is seeking a Marketing Analyst based in Makati, Philippines, to support business and marketing objectives through client and market planning, campaigns, and measurement. The role partners with financial institutions, merchants, fintechs, and government stakeholders to advance economic inclusion and drive marketing success.

All roles require digital fluency and the ability to leverage data and analytics to inform decisions and measure marketing effectiveness, including emerging AI tools.