Analytics & Research Manager, Marketing Insights

Publicis Groupe; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Publicis Groupe in Makati is seeking a Research and Analytics Manager to lead data intelligence initiatives within Publicis Media. You will drive advanced analytics, integrate diverse data sources, and translate insights into actionable recommendations for clients and campaigns.

You will manage projects, mentor analysts, and partner with media teams to scale innovative analytics solutions, including AI-driven approaches, while improving efficiency and reporting across the organization.

Qualifications

• Preferably with at least 5 years of experience in a similar role.
• Strong analytical and critical-thinking skills with a data-driven approach to problem solving.
• Experience in R, Python and other programming languages a must.
• Strong knowledge and experience in statistical, machine-learning techniques and conducting quantitative analysis, regression analysis, predictive modelling, brand lift solutions etc.
• Well-versed with quantitative and qualitative research –understanding of research designs and methodologies.
• Ability to analyze large and complex datasets and translate it to clear and compelling narratives.
• Knowledge of media advertising and the marketing industry highly preferred.
• Experience in various marketing analytics models such as Market Mix Modeling, Multi-touch attribution, highly preferred.
• Advanced Excel skills and expertise in business intelligence/data visualization platforms a plus
• Strong presentation skills with ability to communicate and simplify complex ideas to both internal and external stakeholders and senior level clients and management.
• Demonstrated ability on project management, ensuring timely and accurate delivery of outputs.
• Demonstrated experience in stakeholder and client management.

Responsibilities

• Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling, etc.
• Integrate and triangulate multiple data sources, including media, business performance, consumer, and syndicated research data to generate holistic insights and recommendations.
• Collaborate with media teams to understand needs and application of advanced analytical methods to enhance their strategies and campaigns.
• Manage research and analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting/presentation.
• Project management for research and analytics client requirements.
• Be the liaison for research projects, maintaining the relationship with our research partners
• Develop and drive innovation for research, marketing science, AI, measurement, and advanced analytics products and solutions through building proof-of-concepts models and being at the forefront of new tech, best practices, etc.
• Drive automation and process improvements within the research and analytics function to enhance efficiency and scalability of analytics and reporting.
• Drive adoption of advanced analytics products and solutions across the agency.
• Drive data & analytics capability building across teams through training, knowledge-sharing, and the development of best practices and standardized frameworks.
• Contribute to thought leadership, case studies, capability presentations, and other materials that demonstrate Publicis Media’s research and analytics capabilities.
• Oversee and mentor the senior research analyst in ensuring accurate and quality output.

Skills

Analytical thinking

Stakeholder management

Presentation skills

Problem solving

Tools

R

Python

Excel

BI tools

Job description

Publicis Groupe in Makati is seeking a Research and Analytics Manager to lead data intelligence initiatives within Publicis Media. You will drive advanced analytics, integrate diverse data sources, and translate insights into actionable recommendations for clients and campaigns.

You will manage projects, mentor analysts, and partner with media teams to scale innovative analytics solutions, including AI-driven approaches, while improving efficiency and reporting across the organization.