Strategic CLM Lead: Segmentation, Forecasting & Data

Mynt; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Career growth

Competitive compensation

Flexible benefits

Job summary

GCash is seeking a strategic leader to oversee Customer Lifecycle Management (CLM) strategy, governance, and data enablement. You will build segmentation frameworks, forecasting models, and data solutions to drive growth and engagement across Acquisition, Retention, and Resurrection.

Collaborate with Data Office, Market Research, and CLM Product teams to deliver audiences, dashboards, models, and customer signals while upholding data governance standards.

Qualifications

• Experience in Customer Lifecycle Management or related fields.
• Strong analytical and problem-solving skills.
• Ability to translate business needs into data, strategy, and execution plans.
• Excellent written and verbal communication skills.

Responsibilities

• Lead strategy, governance, and data enablement for CLM initiatives.
• Develop and manage customer segmentation framework, scoring, and metrics.
• Manage campaign audience bases and improve campaign effectiveness.
• Build and improve campaign lifecycle frameworks for planning, launching, and monitoring campaigns.
• Lead customer base forecasting across Acquisition, Retention, and Resurrection.
• Establish CLM metrics and KPIs; ensure data quality and relevance.
• Collaborate with Data Office, Market Research, and CLM Product teams on data solutions.
• Establish and maintain user data governance standards.
• Lead business reviews and prepare insights for senior leadership.
• Translate business needs into clear data, strategy, and execution plans.

Skills

CRM strategy

Data analysis

Forecasting

Segmentation

Stakeholder management

Project management

Communication

Tools

SQL

Job description

GCash is seeking a strategic leader to oversee Customer Lifecycle Management (CLM) strategy, governance, and data enablement. You will build segmentation frameworks, forecasting models, and data solutions to drive growth and engagement across Acquisition, Retention, and Resurrection.

Collaborate with Data Office, Market Research, and CLM Product teams to deliver audiences, dashboards, models, and customer signals while upholding data governance standards.