Global Lifecycle Growth Manager

GCash; Metro Manila; In loco; PHP 1.500.000 - 2.100.000; Tempo pieno

Descrizione del lavoro

GCash is seeking a Growth & Lifecycle Marketing leader to own lifecycle strategies across international products and segments. You will define engagement and retention programs, identify growth levers, and translate business priorities into actionable roadmaps.

You will collaborate across Marketing, Product, Data, and Operations to drive onboarding, activation, transactions, and cross-sell opportunities in a cross-border context.

Competenze

• Bachelor's degree in Business, Marketing, Economics, Engineering, Analytics, Communications, or a related field.
• 5+ years of growth, lifecycle marketing, CRM, or related roles.
• Experience in fintech, e-commerce, technology, payments, remittances, travel, or cross-border platforms is preferred.
• Proven track record leading growth initiatives with measurable outcomes.
• Strong cross-functional collaboration across Marketing, Product, Commercial, Data, Analytics, Partnerships, or Operations.
• Hands-on with marketing automation, CRM, segmentation, campaign management, or experimentation platforms.

Mansioni

• Develop and own customer lifetime value, engagement, and lifecycle growth strategies across GCash International products and segments.
• Identify key growth levers across acquisition, onboarding, activation, first transaction, repeat usage, and retention.
• Design and operationalize the lifecycle management framework for GCash International.
• Define segment-specific strategies for Overseas Filipinos, travelers, freelancers, and other cross-border users.
• Translate customer behavior and business priorities into lifecycle roadmaps and actionable initiatives.
• Own end-to-end lifecycle growth programs from ideation to launch, measurement, and scaling.
• Develop campaigns that simplify onboarding, drive first usage, and deepen product adoption.
• Build cross-sell and use-case adoption programs across international products.
• Develop customer communications, incentives, and experiences tailored to each segment and lifecycle stage.
• Ensure programs are delivered on time with clear briefs, targeting logic, and measurement plans.
• Collaborate with Product, Marketing, Commercial, Partnerships, Data & Analytics, and Operations to bring initiatives to market.

Conoscenze

Growth marketing

CRM

Campaign management

Stakeholder management

Data analysis

Marketing automation

Formazione

Bachelor's degree

Strumenti

CRM platforms

Marketing automation tools

Descrizione del lavoro

GCash is seeking a Growth & Lifecycle Marketing leader to own lifecycle strategies across international products and segments. You will define engagement and retention programs, identify growth levers, and translate business priorities into actionable roadmaps.

You will collaborate across Marketing, Product, Data, and Operations to drive onboarding, activation, transactions, and cross-sell opportunities in a cross-border context.