Lifecycle Growth Manager – FinTech & Cross-Border

Mynt; Metro Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Career growth

Competitive compensation

Flexible benefits

Dynamic team

Job summary

GCash, a leading fintech platform, seeks a senior Growth and Lifecycle Marketing leader to own international lifecycle strategies and campaigns. You will drive onboarding, activation, and retention, and craft cross-sell programs for overseas users, travel, and remittance use-cases.

You will collaborate with Product, Marketing, Data Analytics, Partnerships, and Operations to align incentives, define success metrics, and deliver scalable programs with measurable impact.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Engineering, Analytics, Communications, or related field.
• 5+ years of experience in growth, lifecycle marketing, CRM, portfolio marketing, consulting, or related roles.
• Experience in fintech, e-commerce, technology, or travel platforms is preferred.
• Proven ability to drive measurable business outcomes and work cross-functionally.

Responsibilities

• Lead lifecycle strategy across international products and segments, including onboarding, activation, and retention.
• Design and execute lifecycle growth programs from ideation to scaling.
• Develop cross-sell and use-case adoption programs for overseas and cross-border users.
• Collaborate with Product, Marketing, Data, Partnerships, and Ops to bring initiatives to market.
• Define success metrics and establish performance reviews for continuous optimization.

Skills

Growth marketing

CRM

Portfolio marketing

Analytics

Stakeholder management

Project management

Communication

Problem-solving

Education

Bachelor's degree

Tools

Marketing automation

CRM

Campaign management tools

A/B testing platforms

Job description

GCash, a leading fintech platform, seeks a senior Growth and Lifecycle Marketing leader to own international lifecycle strategies and campaigns. You will drive onboarding, activation, and retention, and craft cross-sell programs for overseas users, travel, and remittance use-cases.

You will collaborate with Product, Marketing, Data Analytics, Partnerships, and Operations to align incentives, define success metrics, and deliver scalable programs with measurable impact.