Strategic Category Manager – Growth & Insights

Universal Robina Corporation; Quezon City; On-site; PHP 800,000 - 1,400,000; Full time

Job summary

Universal Robina Corporation is seeking a Category Strategy Manager to set the strategic direction for a set of brands across channels. The role collaborates with marketing and Channel Strategy to align plans with equity and channel dynamics, and represents Sales in category discussions during forecasting.

The ideal candidate will lead category sales strategies, launch and manage products, ensure SKU distribution, conduct shopper insights research, and perform cost analysis for category programs.

Qualifications

• At least 5 years of experience in a management role in Sales and Marketing.
• Bachelor’s degree in Business Management, Marketing, Engineering, or equivalent.
• Experience in Key Accounts or Gen Trade with proven results.
• Excellent leadership and interpersonal skills.
• Strong quality and process-based orientation.

Responsibilities

• Develops category sales strategies (merchandising, distribution, promotions, pricing), plans and tactics.
• New Product Launch and Management.
• Ensures equitable distribution of critical SKUs prioritizing key channels.
• Engages in research to improve shopper understanding within the category.
• Performs cost analysis for category programs and initiatives.

Skills

Leadership

Interpersonal skills

Strategic mindset

Sales and Marketing

Education

Business/Marketing/Engineering

Job description

Universal Robina Corporation is seeking a Category Strategy Manager to set the strategic direction for a set of brands across channels. The role collaborates with marketing and Channel Strategy to align plans with equity and channel dynamics, and represents Sales in category discussions during forecasting.

The ideal candidate will lead category sales strategies, launch and manage products, ensure SKU distribution, conduct shopper insights research, and perform cost analysis for category programs.