Brand Growth Strategist: Insights & Innovation

JG Summit Holdings, Inc.; Quezon City; On-site; PHP 60,000 - 110,000; Full time

Job summary

Universal Robina Corporation in Quezon City invites an Assistant Brand Manager to drive market insights, shape brand positioning, and lead product development in fast-moving consumer goods.

You will collaborate with cross-functional teams to plan campaigns, manage promotions, and oversee distribution strategies from production to consumers.

The role requires a degree in business/marketing and at least five years in FMCG brand marketing, with a keen eye for data and consumer trends.

Qualifications

• Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 5 years of working experience in brand marketing preferably in an FMCG set-up.
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.

Responsibilities

• Ability to draw insights from market data and consumer observations to recommend marketing strategies and action plans.
• Brand/Product Positioning: evaluate concepts and market segments to develop positioning strategies.
• Innovation: manage product development/improvement for new products or new methods.
• Advertising and Promotions: formulate objectives and execute brand communications and promotions.
• Sales and Distribution: understand flow of goods from plant to end-consumer and identify opportunities for growth.

Skills

Market insights

Brand positioning

Product innovation

Advertising campaigns

Sales & distribution

Job description

Universal Robina Corporation in Quezon City invites an Assistant Brand Manager to drive market insights, shape brand positioning, and lead product development in fast-moving consumer goods.

You will collaborate with cross-functional teams to plan campaigns, manage promotions, and oversee distribution strategies from production to consumers.

The role requires a degree in business/marketing and at least five years in FMCG brand marketing, with a keen eye for data and consumer trends.