Category Strategy Associate: Growth & NPD

JG Summit Holdings, Inc.; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

Universal Robina Corporation in Quezon City, Metro Manila, Philippines is seeking a Trade Marketing Associate (Category Strategy) to operationally support Category Strategy Managers in translating category plans into channel plans. You will coordinate with the Channel Execution team to ensure approved plans are handed over for execution and drive category initiatives across key channels.

The role involves developing category strategies, managing new product launches, inventory, and ensuring

Qualifications

• Bachelor's/College Degree in Business Studies/Administration/Management, Marketing or equivalent.
• At least 2 year(s) of working experience in sales and marketing with proven results in key accounts and general trade.

Responsibilities

• Strategy and Program Creation
• Develops the category sales strategies (merchandising, distribution, promotions, pricing), plans and tactics based on the Annual Company Business Plan and Brand Plan
• Regularly reviews category performance, internal, external data and research and recommends appropriate intervention
• New Product Launch and Management
• Lead in the collaborative development and assessment of the NPD Channel plan with Brand, Channel Strategy and Field Sales
• Review and confirm ISQs in partnership with the TSM
• Leads in the NPI Evaluation at specified periods
• Inventory Management
• Ensures equitable distribution of critical SKUs prioritizing key channels
• Reviews and approves recommended move out plans for aging stocks in warehouse
• Category Champion
• Maintains the collective view of the category across channels
• Acts as the knowledge center of the category during trade engagements
• Engages in research to improve shopper understanding within the category
• Performs cost analysis for category programs and initiatives
• Coordinates with Channel Execution Team to transition plans into channels

Job description

Universal Robina Corporation in Quezon City, Metro Manila, Philippines is seeking a Trade Marketing Associate (Category Strategy) to operationally support Category Strategy Managers in translating category plans into channel plans. You will coordinate with the Channel Execution team to ensure approved plans are handed over for execution and drive category initiatives across key channels.

The role involves developing category strategies, managing new product launches, inventory, and ensuring