Category Strategy & Trade Marketing Specialist

Universal Robina Corporation; Quezon City; On-site; PHP 420,000 - 540,000; Full time

Job summary

Universal Robina Corporation is seeking a Trade Marketing Associate (Category Strategy) to translate category plans into channel plans and collaborate with the Channel Execution team to ensure smooth handoffs.

You will support Category Strategy Managers, lead in NPI/NPD channel plans, manage inventory, review category performance, and coordinate across Brand, Channel Strategy, and Field Sales to maximize growth in key trade channels.

Qualifications

• Bachelor's degree in Business Studies/Administration/Management, Marketing or equivalent.

Responsibilities

• Strategy and Program Creation
• Develops the category sales strategies (merchandising, distribution, promotions, pricing), plans and tactics of the assigned Brand/Projects based on the Annual Company Business Plan and Brand Plan
• Regularly reviews category performance, internal, external data and research and recommends appropriate intervention to address opportunities identified.
• New Product Launch and Management
• Lead in the collaborative development and assessment of the NPD Channel plan together with Brand, Channel Strategy and Field Sales.
• Review and confirm ISQs in partnership with the TSM
• Leads in the NPI Evaluation at specified periods
• Inventory Management
• Ensures equitable distribution of critical SKUs prioritizing key channels.
• Reviews and approves recommended move out plans for aging stocks in warehouse
• Category Champion
• Maintains the collective view of the category across channels
• Acts as the knowledge center of the category especially during trade engagements
• Engages in research, studies to constantly improve shopper understanding within the category
• Performs cost analysis for category programs and initiatives
• Closely coordinates with the Channel Execution Team in ensuring that the category plans are seamlessly transitioned into the right channels

Skills

Sales

Marketing

Key accounts

General trade

Education

Bachelor's degree

Job description

Universal Robina Corporation is seeking a Trade Marketing Associate (Category Strategy) to translate category plans into channel plans and collaborate with the Channel Execution team to ensure smooth handoffs.

You will support Category Strategy Managers, lead in NPI/NPD channel plans, manage inventory, review category performance, and coordinate across Brand, Channel Strategy, and Field Sales to maximize growth in key trade channels.