Strategic ABM & Growth Marketing Leader

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,500,000 - 2,500,000; Full time

Job summary

Optum, a part of UnitedHealth Group, is seeking an experienced Digital Marketing Lead in the Philippines to drive performance marketing across channels. You will manage ABM programs, analyze ROI, and optimize campaigns while collaborating with sales and product teams to grow pipeline.

The role emphasizes data-driven decisions, budget stewardship, and cross-functional alignment to support strategic objectives and health outcomes.

Qualifications

• 8+ years of experience in performance marketing, digital marketing, or a similar role.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels.
• Analyze and report on campaign performance against goals (ROI and KPIs).
• Develop ABM strategies to target high-value accounts and drive pipeline growth.
• Design, execute, and optimize B2B email marketing campaigns using Marketo.
• Utilize data to drive insights and improve marketing performance.
• Manage marketing budget to ensure efficient campaign spend.
• Collaborate with sales, customer success, and product teams to align marketing with business objectives.
• Support sales objectives and drive pipeline in strategic accounts.

Skills

Marketo

Paid media

ABM strategy

PPC

SEO

Programmatic

Retargeting

CRM systems

Tools

Marketo

Job description

Optum, a part of UnitedHealth Group, is seeking an experienced Digital Marketing Lead in the Philippines to drive performance marketing across channels. You will manage ABM programs, analyze ROI, and optimize campaigns while collaborating with sales and product teams to grow pipeline.

The role emphasizes data-driven decisions, budget stewardship, and cross-functional alignment to support strategic objectives and health outcomes.