Strategic ABM Campaign Manager

ALORICA TELESERVICES, INC.; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

ALORICA TELESERVICES, INC. is seeking a Marketing Campaign Manager to lead demand-gen and ABM initiatives across digital media, events, and content. You will craft messaging, collaborate with Sales, Product, Creative, and Digital teams, and develop assets that engage target accounts to drive pipeline.

The ideal candidate has 3–5 years of B2B marketing experience, strong storytelling skills, and the ability to manage multiple programs while maintaining brand alignment.

Qualifications

• BA degree or equivalent in Business, Marketing, Communications, or related field.
• 3–5 years of B2B marketing experience, ideally in services or technology.
• Proven track record with account-based marketing initiatives and targeted campaigns impacting pipeline growth.
• Experience developing and executing integrated marketing campaigns across digital media, events, emails and content creation.

Responsibilities

• Create unique selling propositions reflecting buyer pain points, emerging technologies, and client value.
• Partner with internal teams to research sectors, organizations, and personas for targeted collateral.
• Develop and deploy multi-channel demand-gen and ABM campaigns; align teams and manage execution.
• Build and execute multi-touch marketing plans to drive demand generation and deal acceleration.
• Adopt an experimental mindset: test, learn, and optimize campaigns using data.
• Maintain strong relationships with sales and product teams; ensure messaging is consistent with brand.
• Measure and report campaign ROI to support accounts and business goals.
• Collaborate with marketing ops to optimize campaign tools and integrations.

Skills

B2B marketing

Account-based marketing

Demand generation

Multi-channel campaigns

HubSpot

CRM

Data-driven

Education

BA degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Demandbase

Salesforce

Job description

ALORICA TELESERVICES, INC. is seeking a Marketing Campaign Manager to lead demand-gen and ABM initiatives across digital media, events, and content. You will craft messaging, collaborate with Sales, Product, Creative, and Digital teams, and develop assets that engage target accounts to drive pipeline.

The ideal candidate has 3–5 years of B2B marketing experience, strong storytelling skills, and the ability to manage multiple programs while maintaining brand alignment.