ABM & Demand-Gen Campaigns Manager

Alorica; Taguig; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Alorica is seeking a Campaign Manager to join our Global Marketing team and enhance demand-gen initiatives that generate new sales pipeline and expand opportunities within target accounts. You will develop and implement campaigns across sales collateral, digital media, events, webinars, thought leadership, and social.

Collaborate with Sales, Product, Creative, Digital and Internal Clients to design, implement, and optimize campaigns.

Qualifications

• 3-5 years B2B marketing experience, ideally in services or technology.
• Proven track record with ABM initiatives or targeted campaigns.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars, emails and content creation.

Responsibilities

• Develop and deploy multi-channel demand-gen & ABM campaigns, including strategy and execution.
• Create ABM plans (1:1, 1:few, 1:many) to drive pipeline and revenue goals.
• Collaborate with Sales, Product, Creative, Digital and Internal Clients to produce targeted collateral.
• Iterate and optimize campaigns based on data and ABM performance.
• Measure and report ROI to support accounts and business goals.

Skills

ABM campaigns

Demand-gen marketing

Multi-channel marketing

Sales alignment

Content creation

Project management

Tools

Salesforce

Pardot

Job description

Alorica is seeking a Campaign Manager to join our Global Marketing team and enhance demand-gen initiatives that generate new sales pipeline and expand opportunities within target accounts. You will develop and implement campaigns across sales collateral, digital media, events, webinars, thought leadership, and social.

Collaborate with Sales, Product, Creative, Digital and Internal Clients to design, implement, and optimize campaigns.