Responsibilities
- Conduct market research and evaluate potential geographic markets based on market size, demand, pricing, competition, logistics, customer potential, and production feasibility.
- I dentify and develop business relationships with prospective institutional, retail, foodservice, distributor, and other strategic accounts in new markets.
- Develop and execute market entry strategies for approved expansion areas.
- Secure key or anchor accounts to establish market presence and drive commercial growth.
- Monitor market performance and recommend adjustments to pricing, distribution, product offerings, and overall commercial strategies.
- Identify opportunities for cross-selling, new sales channels, and further geographic expansion within existing markets.
- Establish and maintain strong relationships with key customers, business partners, and stakeholders.
Contract Grower Development
- Develop and implement a structured program for identifying, recruiting, and onboarding qualified contract growers in new markets.
- Identify prospective growers, farm operators, landowners, and agricultural partners capable of meeting the organization’s production requirements.
- Conduct preliminary screening and commercial evaluations of prospective growers.
- Coordinate with Operations, Finance, and other relevant departments to assess the suitability and commercial viability of potential contract growers.
- Facilitate site assessments, feasibility studies, and due diligence activities for prospective growers.
- Support the negotiation of commercial terms, production arrangements, and partnership agreements.
- Develop and maintain a pipeline of qualified contract growers to support market expansion targets.
- Ensure that prospective and existing growers understand and comply with established production standards, biosecurity protocols, quality requirements, and agreed commercial arrangements.
- Manage the grower development process from initial prospecting and evaluation through onboarding and the commencement of production.
- Maintain strong relationships with contract growers and identify opportunities to expand and strengthen the grower network.
Market & Supply Alignment
- Ensure that market expansion strategies are aligned with current and projected production capabilities and supply capacity.
- Collaborate with Operations and Production teams to determine the required number, scale, and production capacity of contract growers for each target market.
- Identify potential supply gaps and proactively develop additional production capacity to meet anticipated demand.
- Monitor market demand and supply requirements to ensure that expansion plans remain operationally feasible and commercially sustainable.
- Coordinate with relevant departments to align market growth objectives with production capacity and supply requirements.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Agriculture, Agribusiness, Management, or a related discipline.
- 5-8 years of relevant experience in business development, sales, agribusiness, food, poultry, fast-moving consumer goods (FMCG), distribution, or related industries.
- Demonstrated experience in market development, business expansion, and the establishment of commercial partnerships.
- Experience in contract growing, agricultural partnerships, farm development, or livestock and poultry operations is highly preferred.
- Strong commercial, financial, and business acumen, with the ability to identify and evaluate business opportunities.
- Excellent negotiation, relationship management, and stakeholder engagement skills.
- Strong analytical, strategic planning, and problem-solving capabilities.
- Excellent verbal and written communication, presentation, and interpersonal skills.
- Willingness to undertake extensive travel to provincial and regional locations.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Proven ability to manage multiple stakeholders and business initiatives in a dynamic and fast-paced environment.
Benefits
- HMO upon regularization
- Additional leave credits
- 10 vacation leave and sick leave credits
Work Schedule/Set-up: On-site and Fieldwork: 8 AM to 5 PM
Work Location: Kasambagan, Cebu
Job type: Full-time