Sr. Manager, Analytics (Pooling)

Solaireresort; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

A major casino resort in Metro Manila, Philippines is seeking a Marketing Analytics professional to enhance business decisions through data analysis. This role focuses on collecting insights from promotional events and driving the analytics strategy. The ideal candidate will demonstrate strong analytical skills, technical proficiency in data handling, and the ability to lead a team. Competitive compensation and benefits are offered as part of this exciting opportunity.

Qualifications

• Proven measurement and analysis skills.
• Experience in generating analytical insights from customer data.
• Technical proficiency in data cleaning and transformation.
• Ability to lead a team of analysts through their day-to-day responsibilities.
• Strong communication and influencing skills.

Responsibilities

• Analyze casino events and promotions to provide actionable insights.
• Define and drive the marketing analytics strategic roadmap.
• Collaborate on marketing analytics implementations and efficiencies.
• Conceive and create new customer segmentations and models to help understand customer lifecycle and behavior.
• Perform regular analysis that identifies actionable marketing insights, marketing-influenced revenue opportunities, and functional cost-savings
• Drive Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings.
• Collaborate and contribute to a center of excellence for Marketing Analytics and a set of implementations, processes, and communications to gain marketing operational and production efficiencies.
• Drive data warehouse development to ensure 360 degrees of all customer interactions across the resort.

Skills

Measurement and analysis skills

Analytical insights generation

Data cleaning and transformation

Team leadership

Communication skills

Data filtering

Team leadership

Communication

Influencing skills

Tools

SQL

ETL

Data warehouse

Job description

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

• Collects and analyzes data on the casino’s events, promotions, offers, and programs and provides recommendations and insights back to the business with observations, comments, and suggestions for action.
• Helps companies make marketing decisions by assessing their promotional needs, gathering pertinent data, and analyzing the results.
• Define and drive Marketing Analytics strategic roadmap
• Conceive and create new customer segmentations and models to help understand customer lifecycle and behavior.
• Perform regular analysis that identifies actionable marketing insights, marketing-influenced revenue opportunities, and functional cost-savings
• Drive Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings.
• Collaborate and contribute to a center of excellence for Marketing Analytics and a set of implementations, processes, and communications to gain marketing operational and production efficiencies.
• Drive data warehouse development to ensure 360 degrees of all customer interactions across the resort.

Requirements

• Strong measurement and analysis skills
• Ability to use customer data to generate analytical insights.
• Technical skills to clean, transform, merge and filter data from a variety of data sources.
• Ability to lead a team of analysts through their day-to-day responsibilities
• Strong communication and influencing skills