Marketing Data Analyst

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 334,800 - 446,400; Full time

Benefits offered by this job

Performance Bonus

Government Mandated Benefits

Job summary

A leading resource management firm in Quezon City is seeking a fresh graduate for a full-time position focused on data collection and marketing performance analysis. The role involves developing dashboards, analyzing campaign performance, and collaborating with teams to optimize strategies. Candidates should have a degree in a related field and proficiency in data analytics tools like Google Data Studio and Tableau.

Qualifications

• Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.
• Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).
• Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).

Responsibilities

• Gather and consolidate marketing performance data from various sources.
• Develop and maintain real-time dashboards and reports.
• Analyze paid media, organic traffic, and CRM data for actionable insights.

Skills

Data Analytics

Marketing

Statistics

Google Analytics

Google Data Studio

Tableau

Power BI

Excel

Education

Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field

Tools

Google Data Studio

Tableau

Power BI

Excel

Job description

On-site - Quezon City Fresh Graduate/Student Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Key Responsibilities

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
• A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.
• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
• Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
• Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.

Requirements

• Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
• Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.
• Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).
• Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
• Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
• Knowledge of SQL and data querying is a plus but not required.
• Strong attention to detail, problem-solving skills, and ability to work with large datasets.
• Experience in sportsbook, casino, or digital marketing industries is a plus but not required.