Campaign Data Analytics Engineer: Audience & Automation

IHG Hotels & Resorts; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

IHG Hotels & Resorts in Makati, Philippines seeks a Marketing Analytics professional to drive insights from campaign data and optimize audience targeting across channels. You will execute database marketing strategies aligned with global goals and support planning, execution, and measurement of campaigns.

The role emphasizes data discovery, process improvements, and adherence to privacy requirements within a hospitality context.

Qualifications

• 2-5 years of experience in business and marketing analytics.
• Experience with CRM and multi-channel marketing is preferred.

Responsibilities

• Analyze campaign and audience performance data to generate insights for optimization.
• Execute database marketing strategies across inbound, outbound, and paid media.
• Support campaign planning, audience development, execution, tracking, and ad-hoc requests.
• Design and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery to identify and correct data quality issues.
• Identify and implement process improvements in audience creation and campaign automation.
• Ensure global process compliance and privacy requirements.
• Manage workload and support campaign teams with segmentation guidance.

Skills

Marketing analytics

Campaign management

CRM

Data discovery

Education

Bachelor's or Master's in Marketing

Tools

CRM platforms

Data visualization tools

Job description

IHG Hotels & Resorts in Makati, Philippines seeks a Marketing Analytics professional to drive insights from campaign data and optimize audience targeting across channels. You will execute database marketing strategies aligned with global goals and support planning, execution, and measurement of campaigns.

The role emphasizes data discovery, process improvements, and adherence to privacy requirements within a hospitality context.