Social Media Specialist (B2B technology industry)

Emerson Electric Co; México; On-site; PHP 2,572,000 - 4,042,000; Full time

Job summary

NI is seeking a proactive Social Media Manager to translate marketing objectives into effective social strategies across platforms. You will develop organic content, manage editorial calendars, create assets with Canva/Adobe, and report performance to stakeholders.

You will collaborate with internal teams to optimize campaigns, monitor trends, and drive engagement while maintaining a high standard of customer service in public channels.

Qualifications

• Bachelor’s degree required.
• 3–5 years of digital marketing experience with social media management.
• Experience with major channels: LinkedIn, YouTube, Facebook, X, Instagram.
• Fast and independent learner of software and digital tools.

Responsibilities

• Collaborate with internal teams to translate marketing objectives into social strategies.
• Execute strategic social campaign planning for marketing campaigns and projects.
• Develop an organic content strategy and manage editorial calendars.
• Copywriting and asset creation using Canva/Adobe.
• Daily use of social channels for reporting and analytics; monitor trends.

Skills

Strong communication

Organizational skills

Networking

Good judgment

Adaptability

Analytical thinking

Education

Bachelor’s degree

Tools

Khoros Marketing

Canva

Adobe

Spreadfast

Trello

Adobe Web Analytics

Job description

Key Responsibilities

• Collaborate with internal teams to translate marketing objectives into social strategies.
• Execute strategic social campaign planning for individual marketing campaigns and projects.
• Develop an organic content strategy and handles the editorial calendar including the scheduling via Khoros Marketing or any similar scheduling platform.
• Copywriting, Generate creative assets (Using tools such as Canva/Adobe), and manage related processes.
• Daily use of social media channels for reporting, analytics, and trend tools (including but not limited to: Spreadfast, Trello, Adobe Web Analytics).
• Moderate and respond to all social media engagement (replies, comments, messages) with an excellent customer service attitude.
• Test, optimize, and report global campaign results on an ongoing basis across multiple social media channels and present to internal stakeholders.
• Proactively identify campaign issues and formulate actionable solutions based off findings.
• Understand the company’s business objectives to effectively translate them into social media campaign goals and strategies.
• Monitor social media trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.
• Clearly communicate work status, potential issues, and successes with team, internal stakeholders, and external agency.

Key candidate requirements:

• Strong communication skills: you will be able to craft your ideas and messages to fit a variety of channels and contexts both in short and long form.
• Organizational skills: This is a fast-paced job and may require managing multiple projects simultaneously. You need to be able to stay on top of them, and always be able to communicate where things are.
• Natural networker: this role involves developing positive relationships with a variety of internal and external stakeholders and our brand’s audience on social media.
• Good judgment: You will decide how to handle engagement from our audience - how to respond appropriately in real-time and in a variety of contexts. You will be the voice of our brand in social media and must represent NI every day in a way that treats our customers well, portrays us positively in the community, and helps move the business forward.
• Adaptability: You will wear a lot of hats in this role as you support our social channels for multiple programs. On any giving day you’ll be a copywriter, editor, customer support specialist, PR representative, creative director, and project manager.

Key technical requirements:

• Bachelor’s degree.
• 3-5 years of experience in digital marketing; including experience with the management of social media accounts for a brand.
• Has direct experience either personally or professionally with the following channels: LinkedIn, YouTube, Facebook, X (formerly Twitter), YouTube, and Instagram.
• Fast and independent learner when it comes to software, apps, and digital tools.

Preferred skills and experience:

• Experience in managing and creating B-to-B content.
• Experience working in an international corporate environment and/or with global social media channels.
• Strong initiative and resourcefulness; highly self-motivated.
• Passion for data and data-driven decision making; strong analytical skills.
• Ability to communicate results to management and in a fast-paced environment.