About the role
We are looking for a creative, strategic, and results-driven Social Media Specialist to join our growing Digital Marketing team. The ideal candidate will be responsible for developing and executing effective social media strategies, creating engaging digital content, strengthening brand awareness, and driving audience engagement across multiple social media platforms. This role is ideal for a professional who combines creativity with data-driven decision-making and has experience managing corporate social media accounts.
Key responsibilities
- Develop and implement social media strategies aligned with company branding and marketing objectives.
- Manage and optimize corporate social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Create, schedule, publish, and monitor engaging content, including graphics, captions, short-form videos, and promotional materials.
- Develop and maintain monthly content calendars to ensure consistent and timely posting.
- Conduct competitor research, audience analysis, and social media trend monitoring.
- Monitor social media performance using analytics tools and prepare reports on engagement, reach, audience growth, and campaign effectiveness.
- Collaborate with the Digital Marketing, Creative, and other internal teams to execute marketing campaigns.
- Manage audience interactions, comments, and messages while maintaining a professional brand image.
- Identify opportunities to improve organic reach, engagement, and overall digital presence.
- Ensure all published content follows company branding guidelines and quality standards.
About you
- Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.
- At least 2 years of relevant professional experience in social media management, digital marketing, or a similar role.
- Experience managing social media accounts for a corporate organization, agency, or established brand is preferred.
- Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, YouTube, and their respective best practices.
- Proficient in content planning, copywriting, social media analytics, and community management.
- Familiarity with Meta Business Suite, Canva, CapCut, or other content creation and scheduling tools.
- Knowledge of SEO, keyword research, and digital marketing trends is an advantage.
- Strong written and verbal English communication skills.
- Creative, detail-oriented, organized, and capable of managing multiple priorities.
- Ability to work independently and collaborate effectively with cross-functional teams.