Social Media Specialist

PRIME GLOBAL CORPORATION; Eastern Manila District; On-site; PHP 279,000 - 502,000; Full time

Job summary

PRIME GLOBAL CORPORATION is seeking a Social Media Specialist to develop engaging content and drive brand awareness across platforms from its Manila location. This in-person role requires coordinating with marketing and creative teams to ensure consistent branding and timely campaign execution.

You will manage content calendars, optimize paid campaigns, and analyze performance to improve reach and conversions.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: At least 1–2 years of proven experience in social media management.
• Proficiency in major social platforms and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of analytics tools (e.g., Facebook Insights, Instagram Analytics).
• Creative mindset with excellent copywriting and visual storytelling skills.
• Knowledge of paid advertising on social platforms.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Create and curate high-quality, engaging content (images, videos, captions) that reflect the brand's voice.
• Monitor social media channels, respond to comments/messages, and foster community engagement.
• Track, analyze, and report on social media performance metrics (reach, engagement, conversions).
• Stay updated on social media trends, tools, and best practices to keep the brand relevant.
• Collaborate with marketing and creative teams to ensure consistent branding across all channels.
• Plan and execute paid social media campaigns to boost reach and engagement.
• Manage the content calendar and ensure timely posting of campaigns and updates.

Skills

Social media management

Analytics tools

Copywriting

Paid advertising

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

Job description:

PRINCIPAL PURPOSE OF THE POSITION

Social Media Specialist who is passionate about creating engaging content and driving brand awareness through social platforms. This role is responsible for developing and executing social media strategies that align with our marketing goals, increase audience engagement, and strengthen our online presence.

SPECIFIC SKILLS, DUTIES AND RESPONSIBILITIES

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

• Create and curate high-quality, engaging content (images, videos, captions) that reflect the brand's voice.

• Monitor social media channels, respond to comments/messages, and foster community engagement.

• Track, analyze, and report on social media performance metrics (reach, engagement, conversions).

• Stay updated on social media trends, tools, and best practices to keep the brand relevant.

• Collaborate with marketing and creative teams to ensure consistent branding across all channels.

• Plan and execute paid social media campaigns to boost reach and engagement.

• Manage the content calendar and ensure timely posting of campaigns and updates.

JOB SPECIFICATIONS

• Education: Bachelor’s degree in Marketing, Communications, or related field.

• Experience: At least 1–2 years of proven experience in social media management.

• Proficiency in major social platforms and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Strong understanding of analytics tools (e.g., Facebook Insights, Instagram Analytics).

• Creative mindset with excellent copywriting and visual storytelling skills.

• Knowledge of paid advertising on social platforms.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Work Location: In person