Social Media Specialist

Global Play Hub Innovations Corporation; Taguig; Hybrid; PHP 223,200 - 334,800; Full time

Job summary

Global Play Hub Innovations Corporation is seeking a creative and results-driven Social Media Specialist to enhance brand presence across various digital platforms. The successful candidate will develop and manage social media strategies, create engaging content, and track performance metrics.

The role requires at least 3 years of experience in social media and a Bachelor's degree in Marketing or a related field. Candidates should be skilled with tools like Canva and have a solid understanding of social media trends.

Qualifications

• At least 3 years experience in social media or digital marketing.
• Strong knowledge of major social media platforms.
• Excellent communication and writing skills.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Manage daily operations of social media platforms.
• Create engaging content (captions, graphics, videos).

Skills

Content creation

Audience engagement

Performance tracking

Knowledge of social media trends

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

CapCut

Adobe tools

Meta Insights

Google Analytics

Job description

We are looking for a creative and results-driven Social Media Specialist to manage and grow our brand presence across multiple digital platforms. The ideal candidate has strong skills in content creation, audience engagement, and performance tracking, with a solid understanding of current social media trends.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives
• Manage daily operations of social media platforms (Facebook, Instagram, TikTok, etc.)
• Create engaging content (captions, graphics, reels, short‑form videos)
• Schedule and publish posts using social media tools
• Monitor and respond to comments, messages, and inquiries
• Track performance metrics (engagement, reach, conversions) and generate reports
• Optimize content and campaigns based on data insights
• Collaborate with marketing and design teams for campaign execution
• Stay updated on trends, algorithms, and best practices

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• At least 13 years experience in social media or digital marketing
• Strong knowledge of major social media platforms
• Experience with Canva, CapCut, or Adobe tools
• Basic knowledge of analytics (Meta Insights, Google Analytics)
• Excellent communication and writing skills
• Creative, detail‑oriented, and proactive

Preferred Qualifications

• Experience with paid ads / boosting
• Background in influencer or KOL marketing
• Experience in fast‑paced or digital‑driven industries

Work Schedule

Monday to Saturday; 8 hours per day; Day shift / shifting schedule (if required).