Social Media Specialist (Content & Digital Marketing)

GH Premier Review Center Inc.; Manila; On-site; PHP 300,000 - 420,000; Full time

Job summary

GH Premier Review Center Inc. is seeking a data-driven Social Media Specialist to develop and execute social media strategies, manage communities, and strengthen brand presence across platforms.

You will craft engaging content, manage calendars, and collaborate with marketing and sales teams. Ideal candidates have at least 2 years of experience in social media marketing, strong copywriting, content creation, and familiarity with analytics to improve engagement and reach.

Qualifications

• 2+ years of experience in Social Media Marketing or similar role.
• Solid company-based experience in social media management.
• Proven experience managing business or brand social media accounts.
• Strong content creation, copywriting, and caption-writing skills.
• Experience creating and managing content calendars.
• Basic to intermediate graphic design, photo editing, and video editing skills.
• Familiarity with social media analytics and performance metrics.
• Good understanding of digital marketing, major social platforms, and online channels.
• Excellent written and verbal communication skills in English.
• Detail-oriented, creative, organized, and able to manage multiple deadlines.

Responsibilities

• Develop and execute social media strategies based on competitive research, platform trends, audience behavior, and business objectives.
• Create, edit, publish, and manage engaging daily content, including captions, graphics, images, and short-form videos.
• Manage and optimize company social media pages to improve visibility, reach, engagement, and brand presence.
• Develop and maintain social media content and editorial calendars.
• Monitor comments, messages, and user-generated content while ensuring proper community management and moderation.
• Track and analyze social media performance, including reach, engagement, follower growth, and other metrics.
• Use performance insights and best practices to improve content and strategies.
• Conduct competitor and audience research to identify opportunities and trends.
• Collaborate with Digital Marketing, Sales, Customer Relations, and other departments to ensure consistent brand messaging.
• Help manage the company's online reputation and coordinate appropriate responses when necessary.

Skills

Content creation

Copywriting

Caption writing

Content calendars

Graphic design

Photo editing

Video editing

Social media analytics

Digital marketing

Brand management

Job description

About the role

We are looking for a creative, data-driven, and highly organized Social Media Specialist to develop and execute our social media strategies, create engaging content, manage our online communities, and strengthen our brand presence across digital platforms. The ideal candidate has hands‑on experience managing company social media accounts, developing content calendars, creating and editing content, analyzing social media performance, and identifying opportunities to improve audience engagement and brand visibility.

Key responsibilities

• Develop and execute social media strategies based on competitive research, platform trends, audience behavior, and business objectives.

• Create, edit, publish, and manage engaging daily content, including captions, graphics, images, and short‑form videos.

• Manage and optimize company social media pages to improve visibility, reach, engagement, and overall brand presence.

• Develop and maintain social media content and editorial calendars.

• Monitor comments, messages, and user‑generated content while ensuring proper community management and moderation.

• Track and analyze social media performance, including reach, engagement, follower growth, and other relevant metrics.

• Use performance insights, trends, and best practices to continuously improve content and social media strategies.

• Conduct competitor and audience research to identify content opportunities and emerging trends.

• Collaborate with Digital Marketing, Sales, Customer Relations, and other departments to ensure consistent brand messaging and support business objectives.

• Help manage the company's online reputation and coordinate appropriate responses when necessary.

About you

• At least 2 years of relevant professional experience in Social Media Marketing, Social Media Management, or as a Social Media Specialist or similar role.

• Solid company‑based professional experience in social media management.

• Proven experience managing business or brand social media accounts.

• Strong content creation, copywriting, and caption‑writing skills.

• Experience creating and managing content calendars.

• Basic to intermediate skills in graphic design, photo editing, and video editing.

• Familiarity with social media analytics and performance metrics.

• Good understanding of digital marketing, major social media platforms, and online marketing channels.

• Excellent written and verbal communication skills in English.

• Detail‑oriented, creative, organized, and capable of managing multiple tasks and deadlines.