Social Media Specialist

AMSBB Group; Makati; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

AMSBB Group is seeking a proactive AI-powered content marketer to lead content planning, production, and multilingual variations across major social platforms. You will oversee advertising campaigns, analyze performance data, and develop integrated social strategies that align with business goals.

The role emphasizes experimentation with new AI tools and streamlined workflows. The ideal candidate has hands-on AI experience for marketing, strong copy and visuals prompts, and a disciplined

Formación

• Bachelor’s degree is required.
• Proven experience in content creation, data analytics and social media advertising.
• Excellent written communication skills.
• Highly organised with strong calendar management.

Responsabilidades

• Content Planning & Creation: Build and maintain the content calendar and publish posts.
• AI-Powered Production: Use generative AI tools to speed up content production and ensure brand consistency.
• Advertising & Campaigns: Set up, monitor and optimise paid social campaigns against KPIs.
• Data Analysis & Reporting: Track performance, analyse results and produce actionable insights.
• Strategy Development: Research trends and develop integrated social strategies that meet business objectives.
• AI Innovation: Stay ahead of AI tools and workflows to increase team speed and intelligence.

Conocimientos

AI Experience

Prompt writing

Video editing knowledge

Content analytics

Social listening

Automation workflows

Brand voice judgment

Educación

Bachelor’s degree

Herramientas

Facebook

Instagram

TikTok

X

YouTube

Telegram

Adobe Photoshop

Adobe Illustrator

Adobe Premiere

Canva

CapCut

Descripción del empleo

What You’ll Do

• Content Planning & Creation: Build and maintain the content calendar. Create daily posts (copy, images and short video) that are trending, engaging and informative, and that fit our brand voice and industry best practice. Schedule and publish posts.

• AI-Powered Production: Use generative AI tools to speed up content production, create multilingual and market-specific variations, and keep quality and brand consistency high across all markets.

• Advertising & Campaigns: Work with the marketing team to set up, monitor and optimise paid social campaigns against KPIs. This includes using AI-driven targeting, creative testing and platform automation.

• Data Analysis & Reporting: Track performance metrics, analyse results and produce regular reports with actionable insights to improve content and campaign ROI. Use AI tools to find patterns and forecast what will work.

• Strategy Development: Work with Marketing and Sales to research trends, find opportunities and develop integrated social strategies that meet business objectives.

• AI Innovation: Stay ahead of new AI tools and platform features. Recommend and set up workflows that make the team faster and smarter.

What You Bring

AI Experience

• Strong, hands-on experience with generative AI for marketing, such as ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly, Runway, HeyGen or ElevenLabs

• Advanced prompt-writing skills for copy, visuals and video

• Experience using AI for video editing, captioning, voiceovers, translation and content repurposing

• Experience using AI for social listening, audience insights or performance analysis

• Experience building automated workflows (e.g., Zapier, Make, n8n) is highly regarded

• Sound judgement on AI use: checking accuracy, protecting brand voice, respecting platform rules and keeping content authentic

Platforms & Tools

• Proficient in Facebook, Instagram, TikTok, X, YouTube, and messaging apps such as Telegram

• Experienced in Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Canva, CapCut and Microsoft applications

Experience & Skills

• Proven experience in content creation, data analytics and social media advertising

• Excellent written communication skills

• Highly organised, with strong calendar management skills

• Bachelor’s degree required