About the role
The Social Media Assistant will support the development and execution of engaging content across various social media platforms, including Facebook, Instagram, TikTok, and YouTube. The candidate will assist in content creation, community engagement, and social media analytics to enhance brand presence and audience interaction.
Key responsibilities
- Assist in developing and implementing social media strategies based on research, audience insights, and platform trends.
- Create, edit, and schedule daily social media posts, including text, images, and short-form videos.
- Monitor and engage with audiences by responding to comments, messages, and mentions in a timely manner.
- Support in maintaining an editorial calendar and coordinating content schedules.
- Track and analyze social media performance metrics, providing insights to optimize engagement and reach.
- Assist in writing copy for social media captions, blog posts, email campaigns, and other marketing materials.
- Proofread and edit content to ensure consistency with the brand's voice and messaging.
- Stay updated on social media trends, emerging platforms, and best practices to suggest innovative content ideas.
- Collaborate with the marketing team to align influencer partnerships with campaign goals.
- Support influencer collaborations by assisting in outreach, communication, and performance tracking.
About you
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Familiarity with major social media platforms (Facebook, Instagram, TikTok, YouTube).
- Strong writing, editing, and proofreading skills with attention to detail.
- Understanding of social media analytics, trends, and engagement strategies.
- Strong organizational and time-management skills.
- Creative mindset with an eye for branding and design.
- Ability to work collaboratively with a team and take initiative.
- Excellent communication and interpersonal skills for engaging with online communities and influencers.
- Basic knowledge of content creation tools, such as Canva, CapCut, or Adobe Creative Suite, is a plus.
- Internship or project experience in social media management, copywriting, or influencer marketing is a plus.