Meta Performance Lead | Dayshift | Eastwood (Onsite)

Acquire Intelligence; Quezon City; On-site; PHP 2,009,000 - 3,571,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Acquire Intelligence is seeking a Meta Performance Lead to own and scale the in-house Meta advertising function across Facebook and Instagram. You will lead a small team including a Media Buyer, Creative Specialist and Video Editor, define testing agendas, and drive profitable growth with a 3x+ ROAS target.

You must be highly proficient in Meta Ads Manager, capable of hands-on work when needed, and based in the Philippines.

Qualifications

• 3+ years of Meta advertising experience.
• Experience managing or leading at least $250,000 per month in Meta ad spend.
• Strong background in lead generation advertising.
• Ability to generate profitable leads at scale.
• Solid understanding of Meta Ads Manager and campaign architecture.
• Must own an active Meta ad account in good standing.

Responsibilities

• Own Meta advertising strategy across Facebook and Instagram.
• Set objectives, structures, budgets, and testing priorities for campaigns.
• Lead the Meta team: Media Buyer, Creative Specialist, Video Editor.
• Translate growth targets into acquisition plans and execution priorities.
• Monitor ROAS, CPL, lead quality, and downstream performance across the funnel.
• Develop and maintain a high-velocity creative testing system and briefs.

Skills

Meta advertising

Lead generation advertising

Team leadership

Data-driven decisions

English communication

Meta Ads Manager

Tools

Meta Ads Manager

Meta Pixel

Meta Business Portfolio

Job description

Position Summary

We are currently looking for Meta Performance Lead to build and lead our in house Meta advertising function.

This role will own the strategy, direction and performance of paid acquisition across Facebook and Instagram. You will lead the Meta Media Buyer, Creative Specialist and Video Editor, set the testing agenda, establish campaign strategy and ensure the team is focused on profitable growth.

This is primarily a strategy and team leadership role, but you must be highly capable inside Meta Ads Manager and willing to work hands on when required.

LoansOne currently generates significant lead volume through external advertising providers and is bringing this capability in house. The objective is to build a high performing internal Meta team capable of scaling into hundreds of thousands of dollars in monthly advertising spend while maintaining strong acquisition economics.

Our primary performance target is 3x+ ROAS, measured against funded revenue attributable to Meta advertising.

Key Responsibilities

Meta Strategy and Leadership

• Own the overall Meta advertising strategy across Facebook and Instagram.

• Set campaign objectives, account structure, audience strategy, budget allocation, scaling plans and testing priorities.

• Lead the Meta Media Buyer, Creative Specialist and Video Editor.

• Set clear daily and weekly priorities for the Meta team.

• Develop structured testing roadmaps across creative, messaging, offers, audiences, landing pages and campaign structures.

• Ensure the team maintains a consistent testing cadence rather than relying on ad hoc campaign changes.

• Translate company growth targets into clear acquisition plans and execution priorities.

• Hold the Meta team accountable for performance, execution speed and testing quality.

Performance and Profitability

• Own Meta performance from advertising spend through to funded customer outcomes.

• Target and maintain 3x+ ROAS as the primary commercial performance benchmark.

• Monitor CPL closely as advertising spend scales while ensuring lower CPL does not come at the expense of lead quality or downstream performance.

• Analyse performance across the full acquisition funnel:

Ad → Landing Page → Lead → Contacted → Application → Approval → Settlement → Revenue

• Work with the Data Analyst, sales team and management to understand lead quality and downstream conversion performance.

• Identify where acquisition performance is being lost across the funnel and recommend corrective action.

• Make budget allocation decisions based on revenue and customer outcomes rather than Meta platform metrics alone.

Campaign Management and Scaling

• Set clear rules for scaling winning campaigns, audiences and creatives.

• Identify when campaigns should be scaled, consolidated, reduced or stopped.

• Diagnose deteriorating account performance and take corrective action.

• Monitor:

  ROAS

  Cost per lead

  Cost per qualified lead

  Application conversion rate

  Approval rate

  Settlement rate

  Customer acquisition cost

  Funded revenue

  Creative fatigue

  Audience saturation

  Conversion rates

  Spend efficiency

• Protect acquisition economics as monthly spend increases.

• Maintain the ability to personally launch, modify and optimise campaigns when required.

• Creative Strategy

• Own the strategic direction of Meta creative testing.

• Develop and maintain a high velocity creative testing system.

• Determine which:

  Hooks

  Angles

  Offers

  Formats

  Messaging

  Customer problems

  Creative concepts should be tested.

• Use advertising performance data to identify winning creative patterns.

• Turn performance insights into clear and actionable briefs for the Creative Specialist and Video Editor.

• Identify creative fatigue early and ensure replacement concepts are ready before performance declines materially.

• Build repeatable systems for turning winning ads into new variations and concepts.

Funnel and Conversion Optimisation

• Work with internal teams to improve landing pages, application forms and conversion paths.

• Test landing page messaging, form structure, qualification questions and user journeys.

• Analyse the relationship between advertising creative, lead quality and downstream funded outcomes.

• Recommend changes where funnel performance is limiting Meta ROAS.

Tracking, Attribution and Measurement

• Work with the Data Analyst and technical team to ensure Meta performance can be accurately measured.

• Understand and work with:

  Meta Pixel

  Conversion API

  UTM tracking

  CRM attribution

  Offline conversion data

  Event optimisation

  Funnel conversion tracking

• Ensure campaign decisions are based on reliable data.

• Identify tracking or attribution issues that may distort campaign performance.

• Work towards optimising Meta campaigns using meaningful downstream conversion events rather than lead volume alone.

Reporting and Forecasting

• Provide management with clear reporting on advertising performance.

• Explain what happened, why it happened and what the team is doing next.

• Produce forecasts and recommended budget changes based on current performance.

• Clearly communicate:

  Current ROAS

  Spend

  Lead volume

  CPL

  Lead quality

  Application volume

  Funded outcomes

  Revenue

  Testing results

  Scaling opportunities

  Performance risks

• Avoid vanity metrics and focus reporting on commercial outcomes.

Meta Account Management

• Maintain strong Meta account hygiene and advertising compliance.

• Monitor account health, advertising restrictions and policy risks.

• Ensure appropriate access, security and Business Portfolio processes are followed.

• Maintain an active and unrestricted personal Meta profile.

• Must have their own active Meta advertising account in good standing and be capable of connecting to and accessing Meta Business Portfolio and advertising assets.

Role Requirements

Essential

• 3+ years of Meta advertising experience.

• Proven experience managing or leading at least $250,000 per month in Meta advertising spend.

• Strong background in lead generation advertising.

• Proven ability to generate leads profitably at significant scale.

• Strong understanding of Meta Ads Manager and campaign architecture.

• Strong understanding of acquisition economics and ROAS.

• Experience developing and executing structured testing strategies.

• Strong understanding of creative performance and direct response advertising.

• Experience analysing campaign performance beyond CPL.

• Ability to connect advertising performance with lead quality, customer acquisition and revenue.

• Experience leading or directing other performance marketing team members.

• Strong analytical skills and the ability to turn data into clear actions.

• Ability to work hands on inside Meta Ads Manager when required.

• Strong written and verbal English communication.

• Must personally own an active Meta ad account that is currently in good standing and free from advertising restrictions.

• Must have an active and unrestricted personal Meta profile capable of being added to LoansOne's Meta Business Portfolio.

• Must be based in the Philippines and able to work full time from our Eastwood office.

Highly Preferred

Experience generating leads within:

• Business finance

• Commercial lending

• MCA or merchant cash advance

• Financial services

• Motor vehicle accident lead generation

• Insurance

• Other high value or high volume lead generation industries

Experience managing $500,000+ per month in Meta spend will be highly regarded.

Experience building or scaling an internal performance marketing team will also be highly regarded.

What Success Looks Like

The Meta Performance Lead will be responsible for building an internal acquisition function that can progressively replace LoansOne's reliance on external lead providers.

Success will include:

• Building a disciplined and commercially focused Meta team.

• Scaling Meta advertising towards hundreds of thousands of dollars in monthly spend.

• Maintaining a target of 3x+ ROAS based on funded revenue attributable to Meta advertising.

• Building a consistent pipeline of new creative concepts and tests.

• Improving acquisition performance across the complete customer funnel.

• Making decisions based on revenue and funded outcomes, not simply cheap leads.

• Building systems that allow successful campaigns and creatives to scale predictably.

• Giving management clear visibility into performance, risks and growth opportunities.

Recruitment Evidence

Candidates should be prepared to discuss and demonstrate:

• Previous monthly Meta advertising budgets managed.

• Lead generation campaigns they have personally managed or led.

• Examples of campaigns scaled beyond $250,000 per month.

• ROAS or customer acquisition outcomes achieved.

• Examples of creative testing strategies they developed.

• How they diagnosed and corrected declining campaign performance.

• How they have used downstream sales or CRM data to improve advertising decisions.

• Examples of teams or marketers they have previously led.

• Evidence that they currently own an active Meta advertising account in good standing. Client and company information may be redacted where confidentiality requires it.

Logistics

• Working hours: 6:00 am to 3:00 pm PHT, Monday to Friday, aligned with Australian business hours

• Location: Eastwood, Quezon City, Philippines

• Work arrangement: Full time and fully office based

• Equipment: Company PC and dual monitors provided on site

• Bonuses: Generous performance bonuses included