Senior Paid Search Specialist - Meta Ads (Homebased)

Outsourced Quality Assured Services Inc. (ISO Certified); Metro Manila; Remote; PHP 360,000 - 480,000; Full time

Job summary

Outsourced Quality Assured Services Inc. (ISO Certified) is seeking a Digital Marketing Specialist to manage Meta Ads campaigns (Facebook/Instagram) and optimize performance for multiple clients. This remote role offers flexibility with a homebased setup in the Philippines.

The ideal candidate has 3+ years hands-on Meta Ads experience, strong analytical skills, and excellent English communication. You will collaborate with a close-knit team and participate in client calls to discuss results and

Qualifications

• At least 3 years hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Strong understanding of digital marketing, paid social advertising and lead generation strategies.
• Excellent attention to detail with strong analytical and numerical skills.
• Creative and analytical mindset with ability to translate data into campaign strategies.

Responsibilities

• Build, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Develop, write, test, and refine ad copy and creatives for campaigns.
• Analyze campaign performance and identify trends and optimization opportunities.
• Set up and maintain Meta Pixel, Conversions API, and lead form tracking.
• Manage campaign budgets and bids, refine audience targeting, and implement data-driven optimizations.
• Communicate results and recommendations to clients via Zoom or phone.

Skills

Meta Ads management

Paid social

Analytics

English communication

Client communication

Tools

Meta Pixel

Google Analytics

Job description

About Us:

Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila. Your day-to-day responsibilities will include:

• Build, launch, manage, and optimize client campaigns through Meta Ads Manager (Facebook and Instagram) and other relevant paid social platforms.

• Develop, write, test, and refine ad copy and creatives across static images, videos, carousels, and Reels, collaborating with the team on campaign assets.

• Analyze campaign performance, conduct case studies, and identify trends and opportunities for improvement.

• Set up and maintain Meta Pixel, Conversions API, and lead form tracking to ensure accurate conversion measurement.

• Manage campaign budgets and bids, refine audience targeting (custom, lookalike, interest-based, and retargeting), and implement data-driven optimizations.

• Collaborate with the team to achieve client objectives and meet campaign deadlines.

• Stay up to date with Meta advertising updates, platform features, policy changes, and paid social best practices.

• Communicate with clients regularly via phone or Zoom to present campaign results, discuss performance, and recommend next steps.

Requirements

• At least 3 years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram. Prior paid social advertising experience is mandatory.

• Strong understanding of digital marketing, paid social advertising, and lead generation strategies.

• Excellent attention to detail, with strong analytical and numerical skills.

• Creative and analytical mindset, with the ability to translate data into effective campaign strategies.

• Ability to manage multiple client accounts, priorities, and deadlines in a fast-paced environment.

• Confident in communicating with clients through Zoom and phone calls.

• Excellent spoken and written English communication skills, with a polished and professional approach.

• Comfortable working in a close-knit, collaborative team.

Preferred Qualifications

• Experience managing campaigns on other advertising platforms, such as TikTok, LinkedIn, and Google Ads.

• Meta Blueprint certifications (e.g., Meta Certified Media Buying Professional).

• Experience with Google Analytics and campaign performance tracking.

• Familiarity with medical terminology, medical office operations, and Meta's policies for health-related advertising.

• A positive attitude and a good sense of humor.

Additional Information:

• Homebased

• M to F, 8pm to 5am

Note:

As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.