Social Media Manager

Instyle Newgem Cosmetic Corporation; Philippines; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Career development opportunities

Inclusive company culture

Discounts on products

Job summary

Instyle Newgem Cosmetic Corporation in Quezon City, Metro Manila, is seeking a Social Media Manager to elevate our online presence and drive revenue through marketplace operations. You will build brand-aware content and manage product listings on Lazada, Shopee, Shopify, and our website.

The role also leads marketing strategy, team development, and campaign execution, and apply data analytics and ROI insights to optimize spend, engagement, and conversions across digital channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Multimedia Arts, or a related field.
• Minimum of two (2) years of relevant experience in social media management, digital marketing, brand management, ecommerce, or a related field.
• Proven ability to develop and execute effective marketing strategies and business plans.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience in cost analysis, budget monitoring, and evaluating marketing ROI.
• Demonstrated leadership skills with experience managing, motivating, and developing staff.
• Willing and capable of training, mentoring, and coaching other team members.
• Experience or familiarity with the film, video production, or creative content industry is an advantage.
• Must possess exceptional common sense, sound judgment, and logical decision-making skills to resolve operational challenges independently.
• Ability to work efficiently under pressure, manage multiple priorities, and meet tight deadlines in a fast-paced environment.
• Highly organized, adaptable, proactive, and results-driven.
• Proficient in Shopify, Lazada, Shopee, Microsoft 365, Meta Business Suite, Google Analytics, and other digital marketing and analytics tools.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management, execution, and organizational skills with keen attention to detail.

Responsibilities

• Brand strategy and content creation to raise awareness and engagement.
• Develop and publish high-quality, on-brand content.
• Create digital marketing strategies to support growth and revenue.
• Collaborate with cross-functional teams for consistent messaging.
• Monitor trends and platform updates for visibility.
• Coordinate content production including shoots, working with creative teams.
• Manage product listings on Lazada, Shopee, Shopify, and website; ensure accurate descriptions and pricing.
• Handle customer inquiries and ensure timely fulfillment.
• Implement promotions and monitor ROI across campaigns.
• Conduct cost analysis to maximize marketing ROI.
• Participate in business planning aligned with objectives.
• Strategize innovative marketing approaches based on market opportunities.
• Ensure timely execution of marketing campaigns and launches.
• Work with management to identify growth opportunities and process improvements.
• Lead and develop marketing staff; train and coach team members.
• Foster a collaborative, high-performing, results-driven environment.

Skills

Social media management

Digital marketing

Brand management

Ecommerce

Data analytics

ROI analysis

Leadership

Team training

Content creation

Video/film industry knowledge

Education

Bachelor's degree in Marketing

Tools

Shopify

Lazada

Shopee

Microsoft 365

Meta Business Suite

Google Analytics

Job description

Position Title: Social Media Manager

Job Summary

The Social Media Manager is responsible for advancing the company's online presence while driving revenue through marketplace operations. This role requires building brand awareness through creative content while simultaneously managing the technical logistics of online sales platforms to support business objectives such as customer acquisition, customer retention, and revenue growth. The position also plays a key role in developing marketing strategies, business planning, team leadership, and ensuring the successful execution of campaigns that contribute to the company's overall objectives.

I. Brand Strategy & Content Creation

• Develop and execute brand-building campaigns to raise awareness and drive engagement for professional cosmetic products.

• Create, schedule, and publish high-quality, engaging content that aligns with the company's brand identity.

• Develop comprehensive social media and digital marketing strategies that support business growth and revenue objectives.

• Collaborate with cross-functional teams to ensure consistent brand messaging and values across all digital marketing channels.

• Monitor and leverage social media trends, platform updates, and algorithm changes to maximize brand visibility and audience engagement.

• Coordinate content production, including photo and video shoots, and work with creative teams to produce high-quality marketing materials. Experience in the film or video production industry is an advantage.

II. eCommerce Operations & Sales

• Manage and update product listings on the official company website, Lazada, Shopee, and Shopify, ensuring accurate descriptions, pricing, and promotional materials. Knowledgeable in HubSpot and other sales and marketing-related software.

• Process customer orders, verify details, and coordinate with the warehouse to ensure timely fulfillment and delivery.

• Respond promptly to customer inquiries regarding products, orders, and delivery status through email, chat, and phone while maintaining excellent customer service.

• Recommend and implement approved sales promotions, campaigns, and special offers across eCommerce platforms.

• Conduct cost analysis and monitor marketing expenditures to maximize return on investment (ROI) and campaign effectiveness.

III. Business Planning & Execution

• Participate in business planning by developing marketing initiatives aligned with the company's short-term and long-term objectives.

• Strategize and recommend innovative marketing approaches based on market opportunities and consumer behavior.

• Ensure the timely execution of marketing campaigns, product launches, promotional activities, and digital initiatives.

• Work closely with Management in identifying opportunities for business growth and process improvements.

IV. Team Leadership & Development

• Supervise and manage marketing staff to ensure productivity, accountability, and achievement of departmental goals.

• Provide coaching, guidance, and mentoring to team members to improve performance and professional development.

• Conduct training and knowledge-sharing sessions to develop the capabilities of marketing team members and ensure consistency in brand execution.

• Foster a collaborative, high-performing, and results-oriented work environment.

• Assist in other tasks as may be assigned from time to time by the management team.

V. Analysis & Reporting

• Analyze market trends, customer behavior, competitor activities, and campaign performance to support strategic decision-making.

• Utilize data analytics and reporting tools to monitor KPIs, evaluate campaign performance, and provide actionable recommendations.

• Prepare regular reports on sales performance, social media engagement, digital marketing metrics, and business growth.

• Maintain accurate records of transactions, marketing assets, reports, and digital files while ensuring organized documentation.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Multimedia Arts, or a related field.

• Minimum of two (2) years of relevant experience in social media management, digital marketing, brand management, eCommerce, or a related field.

• Proven ability to develop and execute effective marketing strategies and business plans.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Experience in cost analysis, budget monitoring, and evaluating marketing ROI.

• Demonstrated leadership skills with experience managing, motivating, and developing staff.

• Willing and capable of training, mentoring, and coaching other team members.

• Experience or familiarity with the film, video production, or creative content industry is an advantage.

• Must possess exceptional common sense, sound judgment, and logical decision-making skills to resolve operational challenges independently.

• Ability to work efficiently under pressure, manage multiple priorities, and meet tight deadlines in a fast-paced environment.

• Highly organized, adaptable, proactive, and results-driven.

• Proficient in Shopify, Lazada, Shopee, Microsoft 365, Meta Business Suite, Google Analytics, and other digital marketing and analytics tools.

• Excellent written, verbal, and interpersonal communication skills.

• Strong project management, execution, and organizational skills with keen attention to detail.

What we offer

At Instyle Newgem Cosmetic Corporation', we are committed to providing our employees with a supportive and fulfilling work environment. In addition to a competitive salary, we offer a range of benefits, including:

1. Opportunities for professional development and career advancement

2. Collaborative and inclusive company culture

3. Discounts on Instyle Newgem Cosmetic Corporation' products

About us

Instyle Newgem Cosmetic Corporation' is a leading provider of high-quality cosmetic products in the Quezon City Metro Manila area. With a strong focus on innovation, sustainability, and customer satisfaction, we are dedicated to empowering individuals to feel confident and beautiful. Join our team and be a part of our exciting journey.