Brand & Social Media Growth Lead

Instyle Newgem Cosmetic Corporation; Philippines; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Career development opportunities

Inclusive company culture

Discounts on products

Job summary

Instyle Newgem Cosmetic Corporation in Quezon City, Metro Manila, is seeking a Social Media Manager to elevate our online presence and drive revenue through marketplace operations. You will build brand-aware content and manage product listings on Lazada, Shopee, Shopify, and our website.

The role also leads marketing strategy, team development, and campaign execution, and apply data analytics and ROI insights to optimize spend, engagement, and conversions across digital channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Multimedia Arts, or a related field.
• Minimum of two (2) years of relevant experience in social media management, digital marketing, brand management, ecommerce, or a related field.
• Proven ability to develop and execute effective marketing strategies and business plans.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience in cost analysis, budget monitoring, and evaluating marketing ROI.
• Demonstrated leadership skills with experience managing, motivating, and developing staff.
• Willing and capable of training, mentoring, and coaching other team members.
• Experience or familiarity with the film, video production, or creative content industry is an advantage.
• Must possess exceptional common sense, sound judgment, and logical decision-making skills to resolve operational challenges independently.
• Ability to work efficiently under pressure, manage multiple priorities, and meet tight deadlines in a fast-paced environment.
• Highly organized, adaptable, proactive, and results-driven.
• Proficient in Shopify, Lazada, Shopee, Microsoft 365, Meta Business Suite, Google Analytics, and other digital marketing and analytics tools.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management, execution, and organizational skills with keen attention to detail.

Responsibilities

• Brand strategy and content creation to raise awareness and engagement.
• Develop and publish high-quality, on-brand content.
• Create digital marketing strategies to support growth and revenue.
• Collaborate with cross-functional teams for consistent messaging.
• Monitor trends and platform updates for visibility.
• Coordinate content production including shoots, working with creative teams.
• Manage product listings on Lazada, Shopee, Shopify, and website; ensure accurate descriptions and pricing.
• Handle customer inquiries and ensure timely fulfillment.
• Implement promotions and monitor ROI across campaigns.
• Conduct cost analysis to maximize marketing ROI.
• Participate in business planning aligned with objectives.
• Strategize innovative marketing approaches based on market opportunities.
• Ensure timely execution of marketing campaigns and launches.
• Work with management to identify growth opportunities and process improvements.
• Lead and develop marketing staff; train and coach team members.
• Foster a collaborative, high-performing, results-driven environment.

Skills

Social media management

Digital marketing

Brand management

Ecommerce

Data analytics

ROI analysis

Leadership

Team training

Content creation

Video/film industry knowledge

Education

Bachelor's degree in Marketing

Tools

Shopify

Lazada

Shopee

Microsoft 365

Meta Business Suite

Google Analytics

Job description

Instyle Newgem Cosmetic Corporation in Quezon City, Metro Manila, is seeking a Social Media Manager to elevate our online presence and drive revenue through marketplace operations. You will build brand-aware content and manage product listings on Lazada, Shopee, Shopify, and our website.

The role also leads marketing strategy, team development, and campaign execution, and apply data analytics and ROI insights to optimize spend, engagement, and conversions across digital channels.